When developing a marketing plan, seniors and boomers are two target demographics healthcare marketers should not ignore. This audience is particularly essential to a successful healthcare marketing plan when considering the Administration on Aging predicts that people 65 and older will represent 19% of the population by 2030.
For a senior, independence is a source of confidence and overall life enjoyment. Last year, Anthem released information on how seniors can stay active and “live fully well past retirement.”
One of these suggestions included learning new technology.… Read the rest