When developing a marketing plan, seniors and boomers are two target demographics healthcare marketers should not ignore. This audience is particularly essential to a successful healthcare marketing plan when considering the Administration on Aging predicts that people 65 and older will represent 19% of the population by 2030.
For a senior, independence is a source of confidence and overall life enjoyment. Last year, Anthem released information on how seniors can stay active and “live fully well past retirement.”
One of these suggestions included learning new technology.… Read the rest
Fathom’s director of conversion optimization & creative, Mike Perla, took the time to write a great post on enhancing website usability over at the Conversion Conference blog. Mike says the key to converting visitors is to limit the “friction” they face. To learn what “friction” means and how your website can increase its conversion rates in a few simple steps, read the full article.
Can’t get enough conversion knowledge? Mike Perla will be presenting “Usability: Reducing Friction and Boosting Conversion” at the Conversion Conference in Ft.… Read the rest
Sometimes it can seem like successful marketing campaigns are really just good luck. All the stars align and something just clicks with your audience. While it definitely may seem that way at times, not all successful strategies are hit or miss. There is one key secret I learned at CMW this year that almost all successful marketing campaigns share.
What is it? P2P. Whether you are marketing for a B2B or B2C business, you NEED to start thinking about P2P marketing in order to find success with your target audience.… Read the rest
Last week, I had the honor and privilege to attend the Mobile User Experience session as part of Usability Week Chicago. The conference was hosted by consulting and research firm Nielsen Norman Group (NNG), which specializes in user experience and usability. The full-day training course covered usability best practices for mobile websites and apps on mobile devices. Here are some key takeaways from the conference:
Mobile app vs. mobile website: which is better?
There are many reasons which favor developing a mobile app or a mobile website, but primarily you need to consider your budget, timeframe to launch, and the intended use.… Read the rest