The sports industry is one of the most competitive industries out there, both for the players and for the front office. For the business side of the sports franchise, achieving sales goals is a constant battle. An organization may see many obstacles throughout a season (a team losing streak, injuries to a star player, competition with other entertainment options, etc.). However, none of those misfortunes means your bottom line should suffer, too. By adopting a cost-efficient and measurable form of marketing like pay-per-click advertising, your organization can keep its sales goals on track.… Read the rest
News & analysis on digital marketing & analytics
With the Major League Baseball season only a month old, spring fever has hit the Fathom team as we reminisce about my favorite sport: Baseball. Incomparable to any other sport, statistics rule the game of baseball. Virtually every conversation about the game mentions a player’s batting average, home-run total, ERA (for pitchers) or one of a thousand other measured stats from the national pastime.
After the release of the best-selling book and award-winning movie Moneyball, there is more attention than ever on statistics in baseball.… Read the rest
With America’s pastime, Major League Baseball, kicking off its 2012 season this week, you may want to take note of the results of a recent study released by Motricity: “79% of sports fans use mobile.”
Fans attending baseball games this summer will see the beautiful green grass on the field, hear the crack of the bat, smell the fresh popcorn, and taste the delicious hot dogs. The most important sense to consider is touch: That is the interaction by fans on their touchscreen smartphone with the professional sports franchises.… Read the rest