The sports industry is one of the most competitive industries out there, both for the players and for the front office. For the business side of the sports franchise, achieving sales goals is a constant battle. An organization may see many obstacles throughout a season (a team losing streak, injuries to a star player, competition with other entertainment options, etc.). However, none of those misfortunes means your bottom line should suffer, too. By adopting a cost-efficient and measurable form of marketing like pay-per-click advertising, your organization can keep its sales goals on track.… Read the rest
Fathom Blog
News & analysis on digital marketing & analytics
Category Archives: Sports/Entertainment Industries
The formula to sell tickets in the competitive sports industry is simple at its core:
Great leads + a strong sales team = breaking ticket sales goals
Best practices in how to hire, train and build a strong sales team have been well documented and studied for years in the professional sports business. Having helped over 80 professional sports teams hire their ticket sales staffs, I have seen firsthand how much emphasis is put on building one part of the equation: “a strong sales team.”
Unfortunately, not enough emphasis has been put on the other part of the equation: great leads.… Read the rest
You’d have to be living under a rock not to have heard about the highly-anticipated release of The Avengers movie. In its opening weekend alone, the superhero film pulled in more than $700 million dollars. With money like that flying around, there’s got to be a marketing lesson in there somewhere.
Not long ago, this same hype surrounded the release of The Hunger Games. So, what is it that made these two movies such marvels in the box office?… Read the rest
With the Major League Baseball season only a month old, spring fever has hit the Fathom team as we reminisce about my favorite sport: Baseball. Incomparable to any other sport, statistics rule the game of baseball. Virtually every conversation about the game mentions a player’s batting average, home-run total, ERA (for pitchers) or one of a thousand other measured stats from the national pastime.
After the release of the best-selling book and award-winning movie Moneyball, there is more attention than ever on statistics in baseball.… Read the rest
With America’s pastime, Major League Baseball, kicking off its 2012 season this week, you may want to take note of the results of a recent study released by Motricity: “79% of sports fans use mobile.”
Fans attending baseball games this summer will see the beautiful green grass on the field, hear the crack of the bat, smell the fresh popcorn, and taste the delicious hot dogs. The most important sense to consider is touch: That is the interaction by fans on their touchscreen smartphone with the professional sports franchises.… Read the rest
