Warren Buffet said it best, “It takes 20 years to build a reputation and 5 minutes to ruin it. If you think about that, you’ll do things differently.” And unfortunately, 5 minutes on the Internet is even more damaging when negativity can go viral in a matter of seconds. Amy’s Baking Company Bakery Boutique & Bistro, a restaurant in Arizona, did not consider how its online reputation can seriously affect its offline reputation. When the company was featured on an episode of Kitchen Nightmares, Gordon Ramsey, the show’s host, stopped working with them because they were considered too difficult to work with.… Read the rest
Fathom Blog
News & analysis on digital marketing & analytics
Category Archives: Reputation Management
You work social media like a pro, and you’ve got data on your fans, followers, subscribers … and a vast potential audience. But what do you do with this information?
Fathom’s Amy Marshall (pictured left) will tell you. View the archive of her presentation slides. The webinar originally took place on March 14th.
Using Social Media Data To Drive Real Business Results
With proper social media analysis, you can better understand your customers, brand and industry.… Read the rest
Naturally, physicians worry about the repercussions of divulging certain information online, whether on their own hospital/practice websites or separate social media profiles. How much of the concern is warranted, and over what types of information? A new study in the Annals of Internal Medicine sheds some light on what directors of medical and osteopathic boards said they’d be likely to investigate (via iHealthBeat).
Types of Online Actions That Would Likely/Very Likely Prompt an Investigation:
- 81% — Misrepresenting treatment outcomes
- 77% — Misrepresenting credentials
- 73% — Depicting intoxication
- 65% — Violating patient confidentiality
- 46% — Using derogatory speech toward patients
It may come as a relief that some common fears of HIPAA violations over social media rank relatively lower (at 65% and 46%, respectively) compared to the more popularly investigation-worthy topics like intoxication and misrepresentation of credentials or treatment outcomes.… Read the rest
Burger King’s Twitter account has been hacked and it’s causing quite a buzz in the social media world. Just a few minutes ago, the account was suspended after Burger King’s Twitter picture changed to a McDonald’s logo, and obscene drug and racial references were peppered into daily posts. Some may call this a social fail, but digital marketers know better – as the age old saying goes, “there’s no such thing as bad publicity”.
Image courtesy of Susan Law Cain / Shutterstock.com
Before being hacked, Burger King had over 89,000 Twitter followers, according to an ABC News report.… Read the rest
Today’s edition of Fathom That equips you with 11 tips for managing your company’s online reputation. Your online reputation is crucial. But there are some easy ways to manage like optimizing your metas, cross linking between sites and making a social media calendar.
Take a look at what Jenni Ramminger, Fathom’s Reputation Monitoring Expert, has to share!
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