Early results are in from the Google AdWords Enhanced Campaign migration; Google’s revenue was up 18% year-on-year and soon we expect a hefty increase in advertisers’ cost-per-click (CPC) due to Google Enhanced Campaigns. Why’s this so important? Increased CPCs = Increased Costs = Lower Return on Ad Spend.
According to Matt Kapko, a freelance reporter for ClickZ, more than 1.5 million campaigns have already migrated over to Enhanced campaigns. Now, I am not sure how many total campaigns are active on Google AdWords, but based on Fathom’s current rate at which campaigns are being transitioned over to Enhanced (and from others participating in #PPCChat), I’d say that’s definitely not the majority.… Read the rest
Paid advertising is becoming more and more advanced in terms of targeting capabilities, and this trend will continue to occur for the foreseeable future. How, you ask? One example includes Google’s Enhanced Campaigns, which allow users to bid higher or lower based on country, state, DMA, city, or even the zip code level, day of week, hour of day, and mobile devices (smartphones). Facebook advertising has allowed you to target specific demographics such as age, sex, marital status, education, and interests for several years now.… Read the rest
When creating a PPC campaign from scratch and estimating performance for projections, Google Keyword Tool and Google Traffic Estimator are two great tools for research. However, these tools provide very different data and there is not too much consistency. This can be very frustrating!
Google Keyword Tool is a great tool to find monthly search volumes, average cost-per-click (CPC), analyze the competitive nature of a specific query, find additional keywords, a quick snapshot of seasonality, and more!… Read the rest
Okay, I promise this is my LAST blog post discussing Google AdWords Enhanced Campaigns for at least the next month! As I was upgrading a client’s account from ‘Legacy’ to ‘Enhanced,’ I noticed a couple of things that Google SHOULD implement ASAP which would definitely change PPCer’s negative opinions toward Enhanced Campaigns.
1. Bid Adjustments by Search Partners – How fantastic would this be…to be able to bid higher or lower for Google Search Partners, or perhaps exclude them altogether with a -100% bid?… Read the rest