Are you currently using Foursquare for your business? If you’ve avoided the site up until now, it might be time to finally give in.
In its beginnings, Foursquare was simply a mobile app used as a tool for letting friends and family know where they could find you. You could check in at local restaurants, stores, gyms and other locations, and have that check-in show up in your social media feeds.
Now, Foursquare has evolved to include so much more than that.… Read the rest
The fundraising, IPO and growth periods can be a very exciting time for young and old companies alike, with new products, services and ideas. It can also be one of the most challenging and stressful times. The entire company is forced into focusing on numbers, reports, and analytics to support projections and ultimately secure the biggest investors and ensure future hockey-stick-style stock charts. The latter typically becomes the norm of a company’s culture during the fundraising phase and clouds the huge marketing opportunities of the former.… Read the rest
Oftentimes when a new client comes to Fathom, we quickly realize that it doesn’t know what is special about its products or services. Certainly the client believes in the wares it offers, but really can’t explain why consumers should buy from it instead of from a competitor. It thus becomes part of our Internet marketing campaign to help these clients hone their “elevator pitches”—what is now often referred to as their value proposition.
It seems the old world of advertising and marketing and the new world of holistic online marketing are not so much colliding but rather moving in synchronous orbits together at times, and the branding strategy of the value proposition is definitely one of those occasions.… Read the rest
The 2011 holiday shopping season is well underway, and online retailers are certainly reaping the benefits.
But trust me, you aren’t going to get a chunk of those sales just by having a website.… Read the rest
When you are attempting to create effective linkbait, it can be a shot in the dark. You think you have a great idea, but will people really respond to it? And if by chance they do respond to it, what should your next move be?
Linkbait is a complicated area of search engine optimization. Knowing the steps to creating effective linkbait isn’t enough. You need to know how to leverage any success you have in rankings to keep the momentum of your linkbait going.… Read the rest
