Since it’s recently been reported that 68% of healthcare organizations have a policy on mobile technology usage, you might want to know if your organization is up to speed (via the Healthcare Information and Management Systems Society). In the HIMSS survey, 27% were said to be currently developing a policy on the use of mobile technology, while a paltry 4% had no plans to create a policy and 2% answered “other/don’t know.”
So, where does that leave your organization?… Read the rest
2012 is winding down, and Fathom is ready for another exciting year helping our clients prosper in digital marketing. Before heading out of the office for a few days I tapped into the digital marketing experts at Fathom to determine what should stay top of mind as we head into 2013.
We have gathered strategic advice, observed trends, and predictions of what we think will remain important themes throughout the upcoming year.
In the comments section below we welcome any further advice, discussion or debate on how the digital marketing and analytics landscape will continue to evolve … and challenge our ways of thinking and doing.… Read the rest
When Forbes released survey results showing that executives make seven mobile searches per day, MarketingLand decided to take a deeper look into what type of searches are made and discovered many of these searches are business-related. According to this chart, a majority of the keywords searched are tech-related. Seeing this research, it is no surprise that B2B marketers are claiming mobile to be one of the biggest 2013 marketing trends.
Tech B2B customers performed the following activities on their mobile phones while shopping for their business:
To validate this research, Google’s “The Evolving Path of Today’s Tech B2B Customer” study found that 91% of tech B2B mobile customers access a search engine on a mobile device to shop for tech products.… Read the rest
As far as older people and Internet usage is concerned, the stereotype is that they are less frequent and savvy users than their youthful counterparts. For any ignorant marketers out there (healthcare or otherwise), let me destroy this common misconception … at least as it relates to boomers. In fact, as teens and young adults typically dominate broad usage categories (social media, video, mobile), boomers are occasionally right beside them for specific activities. In the case of healthcare information consumption, they are often ahead of them.… Read the rest
It was good to be an Internet retailer on Cyber Monday. Internet sales jumped to $1.98 billion, up 30.3% from last year, making it the biggest online shopping day ever. What made 2012 unique wasn’t just the sales, it was the emergence of mobile shopping. Here’s how it all went down:
