No matter where you look, all online marketers today are talking about content marketing. It’s all the rage, but is your manufacturing company taking advantage of it in the way it should be? Here are some tips for how the manufacturing industry can get in on the content marketing craze.
1. Know your goals. Before you publish any piece of content, you need to have a clear goal for that piece. According to a Content Marketing Institute report, manufacturers have the following goals for content marketing:
- Brand awareness
- Lead generation
- Customer acquisition
2.… Read the rest
It’s about that time. Manufacturing companies all over are working on developing their marketing budgets for 2013. With the economic climate as unsettled as it’s been, you might be faced with having to make some tough decisions regarding your budget. There’s just simply not enough money to fully participate in every marketing effort you’d like to engage in. How can you develop a budget that helps you participate in the most effective marketing activities for your manufacturing business?… Read the rest
Today’s Fathom That episode is important to all you B2B companies out there. Listen up for some tips from Fathom’s expert, Matt Keough, about how to better measure your website’s performance.
Matt focuses on the the key performance indicators for different types of websites. But his most important tip is about the purpose of your website. Without this knowledge, you’ll never be able to know exactly how well your website is performing. Check out what Matt has to say, and see if you’re properly measuring the success of your website.… Read the rest
As B2B marketers continue to adopt content marketing best strategies, they’ve had to overcome a variety of obstacles and are becoming more sophisticated with their marketing strategies in the process. Since B2B marketers continue to find difficulty in creating engaging, creative and unique content for prospects and customers, it’s not a surprise that they were hit hard by Google’s Panda update.
It has become more important than ever to put out interesting content that will keep readers engaged and coming back for more.… Read the rest