Fathom Blog

News & analysis on digital marketing & analytics

Category Archives: Manufacturing Industry

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4 Content Marketing Tips for Manufacturers

By | February 11, 2013

No matter where you look, all online marketers today are talking about content marketing. It’s all the rage, but is your manufacturing company taking advantage of it in the way it should be? Here are some tips for how the manufacturing industry can get in on the content marketing craze.

1. Know your goals. Before you publish any piece of content, you need to have a clear goal for that piece. According to a Content Marketing Institute report, manufacturers have the following goals for content marketing:

  • Brand awareness
  • Lead generation
  • Customer acquisition

2.… Read the rest

Posted in B2B, Content Creation & Strategy, Manufacturing Industry | Tagged , , ,

 

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How to Develop a Manufacturing Marketing Budget

By | November 2, 2012

It’s about that time. Manufacturing companies all over are working on developing their marketing budgets for 2013. With the economic climate as unsettled as it’s been, you might be faced with having to make some tough decisions regarding your budget. There’s just simply not enough money to fully participate in every marketing effort you’d like to engage in. How can you develop a budget that helps you participate in the most effective marketing activities for your manufacturing business?… Read the rest

Posted in Manufacturing Industry | Tagged , ,

 

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Tips for Better B2B Website Performance: Fathom That, Episode 15

By | September 13, 2012

Today’s Fathom That episode is important to all you B2B companies out there. Listen up for some tips from Fathom’s expert, Matt Keough, about how to better measure your website’s performance.

Matt focuses on the the key performance indicators for different types of websites. But his most important tip is about the purpose of your website. Without this knowledge, you’ll never be able to know exactly how well your website is performing. Check out what Matt has to say, and see if you’re properly measuring the success of your website.… Read the rest

Posted in Google Analytics, Manufacturing Industry, Technology Industry, Video | Tagged ,

 

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B2B Marketers Find Value in Content Marketing

By | July 27, 2012

As B2B marketers continue to adopt content marketing best strategies, they’ve had to overcome a variety of obstacles and are becoming more sophisticated with their marketing strategies in the process. Since B2B marketers continue to find difficulty in creating engaging, creative and unique content for prospects and customers, it’s not a surprise that they were hit hard by Google’s Panda update.

It has become more important than ever to put out interesting content that will keep readers engaged and coming back for more.… Read the rest

Posted in Content Creation & Strategy, Manufacturing Industry | Tagged , ,

 

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Social Media Tips for the Manufacturing Industry: Fathom That, Episode 8

By | July 12, 2012

Welcome to another edition of Fathom That?! Today, Matt Keough gives us the low down on finding a balance in your social media strategy, specifically in the manufacturing industry.

However, if you’re not in manufacturing don’t click away just yet. Matt will share some signs that you’re forcing social media and tips on how to properly engage with your audience that could help any business in the social space. Check it out!

And, don’t forget to check back next Thursday for another episode of Fathom That?!… Read the rest

Posted in Manufacturing Industry, Social Media, Video | Tagged , ,

 

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