Does this sound like your business? You know it’s important to create unique and original content, but you serve clients in cities all over the United States and want to target them all through your website.
The hard part about creating locally-focused content is making it unique. You can’t just take one page of content change the city and swap out a few words here or there. This is spam! While you may have seen this strategy done before, producing low quality content is never a long-term solution for targeting your audience.… Read the rest
The roll-out of Apple’s new iPhone 5 and iOS 6 has brought a much-needed refresh to the mobile landscape. As the world’s most popular smartphone, the iPhone is used literally hundreds of millions of times every day for local directions and information. One of the most popular new features of iOS 6 is its Yelp review integration, which presents a golden opportunity for local SMBs. Now that Yelp reviews are a built-in component of Apple Maps, it’s important to take another look at your Yelp strategy.… Read the rest
An “SEO birthday” slipped by last month without much fanfare. On June 2nd of last year, Google, Bing and Yahoo announced their support for schema.org. Schema.org defines “tags” for certain types of data, such as recipes, events and business locations, so that search engines can understand their meaning. Oftentimes they use this data and format it in the search results, giving pages with “schema” a visual, if not ranking boost.
Fast-forward one year later: At Fathom, we have seen exciting results from implementing schema on a variety of sites.… Read the rest
Last week, Google announced the launch of Google+ Local. This new service is an improved interface to help users locate businesses and find reviews.
Google acquired Zagat’s reviews and ratings in September of 2011. Since 1979, Zagat has been the premier source of restaurant reviews. Combining this information with reviews for Google+ users, Google hopes to solidify its position as the dominant platform used by travelers to find dining and entertainment venues.
Zagat’s reviews are based on a 30-point scale giving individual scores for food, decor, service and price.… Read the rest
Affordable Small Business SEO Packages
As a small business owner, you are looking for every edge you can get, and using the endless possibility of the internet is one way to feed your pipeline with sales leads. And while most internet marketing agencies require a retainer to work with you, most small businesses don’t have the budget to pay for their services each month. Webbed Marketing, winner of a shelf full of small business awards, feels your pain.… Read the rest