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Category Archives: Link-Building

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LinkedIn Is an Asset for B2B Link-Building

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According to Debra Mastaler, blog author of Link Spiel, LinkedIn for B2Bs is a hot ticket.  Here are a few reasons why:

  • It is populated with businesses and business professionals,
  • It provides a neutral setting for companies to post information,
  • People use it as a search outlet for vendors and suppliers,
  • It is a good venue for establishing oneself or one’s company as an industry leader.

An increase in link-building opportunities is another perk; however, many B2Bs have yet to take full advantage of this benefit.  If your B2B company is in the market for quality, relevant backlinks, then here are a few ways LinkedIn can be of assistance:

Company profile pages

LinkedIn provides a link to your company’s website from the profile page—pretty simple.  Additionally, it’s worthwhile to ask employees to link to the company from their profiles as well.  Suggest they consider linking to your:

  • Company’s homepage
  • Company’s blog
  • Company’s Facebook or Twitter profile

Posting on a profile page

Populated by professionals, LinkedIn is a great outlet for posting business-related updates and content, even information that might be considered a little dry on other sites like Facebook and Twitter.  Consider posting updates with relevant links leading to:

  • New product or service pages
  • Events
  • Articles and press releases
  • Videos
  • White papers and case studies
  • Contests
  • Reviews

Additionally, if a LinkedIn member is actively searching for your type of content, then they might post one of your links elsewhere without you even having to ask.  One thing to be mindful of however, is not to flood your updates with links leading to your company’s site.  Be sure to include a variety of resources, including ones coming from other sites when applicable.

Outreach information haven

One method for acquiring quality links is that of blogger outreach, but between finding targets and creating engaging outreach emails this can be a daunting task.  LinkedIn can help by providing:

  • An advanced search – This is useful for filtering member profiles by industry.  Once the field has been narrowed, check these profiles for links to sites that seem worth reaching out to.
  • Common ground– You might have the industry thing in common, but in what other ways do you or your company relate to your targets?   Do you both:
    • Have affiliations with a school?
    • Attend mutual conferences?
    • Participate in the same forums?
    • Belong to a mutual group?

Scanning a profile can be an easy way to go the extra mile.  A thoughtful connection mentioned in an email often makes contacts more likely to provide a link.

  • Contact information – Look for that elusive contact information within a user’s profile, or within a blog stemming from a profile.  LinkedIn’s InMail may also be an option if no other contact info is available.

Group Participation

Participation on LinkedIn is not only a good way to establish yourself as an expert, but it’s a good way to pave the way for future links to your site.  Two ways in which to get involved include:

  • Answering questions
  • Creating a group

LinkedIn’s Answers section is a means of displaying your area of expertise, by responding to questions posed by members.  A “Web Resources” section is available to insert links that support your reasoning.  If readers find value in your resources, then they may choose to put your link on their own website.

Creating a group is another way to build valuable industry relationships as well as links.  Opportunities include:

  • Linking to your company’s site from the group’s profile page
  • Including relevant links within messages you send out to group members (within reason and moderation)

Groups are especially helpful for companies in very niche industries.  Demonstrating your knowledge to professionals is helpful in establishing relationships, an essential step for becoming a future guest blogger, or for other outreach efforts.

In general, securing quality backlinks for B2B companies has traditionally been more difficult than doing so for B2Cs.  While LinkedIn is not a quick fix for this disparity, it’s a key tool for gaining links, but perhaps more importantly, for laying a solid foundation for a quality, ongoing link-building campaign.  LinkedIn holds so many benefits for a company’s off-site SEO, and so I ask, if your B2B company is not currently on LinkedIn, then what are you waiting for?!

* Photo courtesy of Adriano Gasparri via Flickr

Posted in Link-Building, LinkedIn, SEO, Social Media | Tagged , , ,

 

Lost Rankings? How To Recover from Google Penalties

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Over optimization tipsThere are two types of SEOs: those that chase Google’s algorithm using tactics that work now but won’t in the future, and then there are SEOs that take a more sustainable approach to optimization, avoiding tactics that have a limited life-span. Prior to 2012 algorithm chasers were able, for the most part, to achieve rankings success for clients with a few setbacks from Panda. The various algorithm changes that Google announced this year (and it’s only April) have really dealt a blow to the algorithm chasers and, unfortunately, many companies that employed them to manage their SEO.

Given the new landscape, it’s not uncommon for online marketing agencies to acquire accounts with websites that have been worked over by unscrupulous SEOs in the past. These websites face a mountain of obstacles to overcome, but they can be overcome. It just may take some time depending on the severity of bad SEO.

If you have a website or you are working with a website that Google no longer loves, you’re going to need to take a different approach. Quality content and a strong social presence will earn Google’s trust again in time, but here are some suggestions you can implement now to get you back on track.

Address over-optimization on-site

A good place to start is with scaling back keyword density and any abundance of optimized internal links on your website. If you use your browser’s “find” function to highlight a keyword on a page that used to rank and it looks like you are staring into the sun, that’s a good sign you need to remove excessive mentions of that keyword from your content (or break out a thesaurus). You should also look to adjust your internal linking strategy by either removing some links or linking from related long-tail phrases.

Balance over-optimization off-site with branded links

To diagnose over-optimized links, run your page through Open Site Explorer and click over to the “Anchor Text” tab. If you don’t see your brand name or domain name in the top 5 then it’s time to put your brand first and your keywords second. You might be able to score some quick wins by changing off-site links you can control, but ultimately you need to change your linking strategy. Some purists will tell you to forget anchor text entirely. Realistically, targeting a mix of branded links and longer-tail keyword links from other websites will probably yield better results, quicker.

Combat bad links with high-quality content strategies

Bad links may be the most difficult thing to tackle on a site that has lost Google’s trust. If it is possible to easily remove bad, low-quality links, do it. In most cases, however, your time will be better spent creating quality content that can get you quality links. Either way, it’s going to take time (more time than it took to acquire the bad links). Many websites will be able to implement quality link outreach campaigns right away through public relations or sweepstakes-oriented promotions. Infographic creation and distribution can also get you some good links in a relatively short amount of time. Long-term, your strategy needs to lay the groundwork that will allow you to scale content distribution and quality link building efforts in the future. To do this you will need to do the following:

  • Construct an authoritative blog with engaging content people want to link to –authorship is important so make sure there are people and faces connected to blog posts
  • Create a social media strategy that builds followers who interact with your business
  • Develop and promote people at your company who are experts in the industry
  • Aim to build relationships, not links

The goal for any SEO or website today should be to create a sustainable optimization strategy both on-site and off-site. Many businesses learn the hard way that it takes much longer to regain rankings that are lost when Google updates its search signals. Whether or not your site has been penalized –consider implementing sustainable optimization strategies sooner rather than later.

Posted in Google, Link-Building, Online PR, SEO, Social Media

 

Losing Rank? Over-Optimization Might Be Your Problem

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Google recently announced they are working on a search ranking penalty for sites that are “over-optimized” or “overly SEO’ed”. Read the recap on Search Engine Land.

As a full-service digital agency, with our roots in SEO, Fathom is used to the changes and is prepared to react quickly if we see drops in organic keyword rankings. After all, one of our core values is “Make Order From Chaos“. We saw this update coming a few months ago and put measures in place with our sites before the vague Google news hit the internet.

Our efforts to understand the changes (and taking action quickly) can be beneficial to others dealing with the same updates by Google. Well-aligned optimization tactics are what it took over the years to rank for highly competitive keywords, and those tactics are still important… however we can expect Google to continue to make changes to overly optimized sites with the intention to improve their search results and drop rankings for low value content. Below are some practical tips to help you in efforts to “un-optimize” your high traffic landing pages that have dropped a few spots in the organic keyword rankings. If your site pages have low value content and have been de-indexed from Google completely, there may be bigger issues at hand that this post will not solve.

The Situation:

You have secured a top 10 competitive keyword ranking for a long while, and the ranking has dropped, and worse yet… the ranking URL has changed. You feel the intended ranking page is optimized to the best of its ability, and the inbound links support the keyword focus, yet you are scratching your head as to why your aligned efforts aren’t moving the needle.

The Reality:

Google is constantly making algorithmic changes and you are at their mercy. Ranking reports and ongoing analysis allow you to review trends as they relate to keyword rankings. Sometimes proper tweaking of content or more inbound links can move the needle in the right direction – but there is a need to dive deeper if you are at a standstill or the rankings continue to drop. With the flip of a switch Google can decide to rank a lesser desired page, but in Google’s eyes the page is more naturally optimized, and not “over-optimized”.

What to Check:

  • Determine what’s common among the top 10 ranked results? (How does your site compare?)
    • Title tag, description/snippet, on-page content, inbound links and quality, social media shares, domain authority, freshness of content, keyword density, does the homepage or interior page rank?
  • Review keyword synonyms highlighted in the SERPs
  • What are strong keyword modifiers that are still ranking? Here are some tools to help find keyword variations:
    • Google Analytics > Entrance Keywords to Landing Pages
    • Google Webmaster Tools > Your site on the web > Search queries
    • Google Suggest
    • Google Related Searches
  • Do you have top rankings for the keyword modifiers? Can these offset the drop in the strategic keyword ranking while you are revising your optimization tactics? Can these keywords reinforce the strategic keyword ranking?
  • Take a technical deep dive looking at crawling issues and internal linking structure
  • Perform an on-page ranking analysis using tools, data and experience (why did Google decide to rank a page that isn’t as good of a fit?)

Start Testing:

  • Use the data above to start revising the way you optimized your pages that have recently dropped – think about creating sustainable content!
  • Get all the SEO foundation basics and technical optimization cleaned up
  • Start lowering the keyword density and closely check the keyword ranking movement, traffic and conversions
  • Tweak the anchor text on inbound links to be more natural (remove low value links)
  • Tweak the anchor text on internal links to be more natural (do you have too many links pointing to a select few pages?)

Long Term Solution:

  • Re-evaluate your information architecture and directory structure. This could be preventing proper crawling and competitive keyword rankings
  • Remove any technical and crawling roadblocks. Review site load time. Poor usability could be a hindrance as well.

Tools for Support:

  • SEO analysis tools – BrightEdge, SEOmoz, Raven Tools, etc.
  • Google Analytics
  • Google Webmaster Tools
  • SERP spot checks
  • Firefox and Chrome plugins for quick spot checks of your site and competitors (i.e. Search Status)

Are there other keyword optimization tactics or experiences you would like to share? Please leave a comment below!

Posted in Content Creation, Link-Building, Search Engines, SEO, Technical Issues | Tagged

 

Fathom Introduces New Web Series: “This Day in SEO History!” Rev it up to 1.21 gigawatts!

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Did you know that on January 27th, 1880, Thomas Edison invented SEO Keywords for optimal visibility? If you said no, then maybe it’s time for you to brush up on your SEO History! Fathom Video introduces a new monthly video series, entitled – you guessed it – “This Day in SEO History!”

This Day in SEO History Vol. 1

Thomas Edison Invented SEO Keywords for Visibility

In our first volume, Daiv Whaley, a SEO Historian, tells the story of Thomas Edison and his plight to make the Internet world a brighter and more visible place through the invention of the light bulb… and SEO Keywords!

If you find yourself a little rusty on your search optimization antiquity, then stay tuned for our next volume of “This Day in SEO History!” Or, you can learn more about SEO and all things online marketing at http://www.FathomDelivers.com

Posted in Google, Keyword Research, Link-Building, Online Marketing, Online Video, Search Engines, SEO

 

SEO and Your Company Profile

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The Company Profile – Why you’re missing the mark for SEO

On my down time, I read a lot of press releases, product announcements and general business news.  I must have issues, because it’s something I really enjoy!  Point being, I often read a piece of interesting content, e.g. a new product announcement, and am intrigued to learn more about the company.  Within the announcement, the company information is most often contained in a standard footer paragraph that has been approved by PR, and is very, very bland.  Not only bland, but it’s not catered in ANY way to the audience reading the given announcement, i.e. me.  Here are some ideas on how this could be done better, and why:

Positioning
Part of my job is sales.  I work for a company that has a great deal of experience with technology and education clients.  If I’m speaking to an organization in the education industry, do you think I’m telling them about our wonderful experience and history with tech companies?  Of course not!  Take the same course with your public-facing content on the Web.  If you’re sending a press release about your new software product, then you might want to cater the company information to the audience that is reading the press release.  Instead of regurgitating your company history, ticker symbol and basic information – perhaps you could give the background of the product’s history and how it was created, with sprinkles of ticker symbols and company info to appease your PR and exec teams.  Think of this as your first impression with a potential prospect.  How much of the information within your “About Us” paragraph does the prospect really care about?

How does this help with SEO?
Typically, every press release, article, blog post and any other content on the Web has the exact same company info paragraph with the exact same links pointing to the homepage.  Boring!  Mix it up, and your readers (along with Google) will thank you for it.  You’ll have a better range of anchor text and diversification of incoming links, both good for SEO.

Conversion
This goes hand-in-hand with the positioning bullet point.  If I’m reading about your new product (this is a good time to clarify that it doesn’t have to be a press release … it could be a summary of one of your products on another external site or a video about your new features, etc.), then I’m also going to read about your company.  Typically, that’s when I’m going to click on a link to learn more.  If your company description is not catered to my needs, or if your website content doesn’t match the product I was previously reading about, then I’m likely to go away.  However, if I’m reading an external article that highlights a company’s attributes, then sends me to a corporate webpage that also speaks to this, your conversion rates will increase.

Implementing something like this can be tricky—I get it!  Start small.  Write a few versions of your company boilerplate and walk over to the PR office and ask for approval.  They’re busy folks, but are more likely to green-light something like this if you’ve taken the initiative.  Or, if you’re working with an agency like Fathom, we’ll take the initiative, and you can take the credit!

***

Image courtesy of joshme17 via Flickr.

Posted in Content Creation, Conversion Optimization, Google, Link-Building, Online PR, Search Engines, SEO

 

SEO for the IPO

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The fundraising, IPO and growth periods can be a very exciting time for young and old companies alike, with new products, services and ideas.  It can also be one of the most challenging and stressful times.  The entire company is forced into focusing on numbers, reports, and analytics to support projections and ultimately secure the biggest investors and ensure future hockey-stick-style stock charts.  The latter typically becomes the norm of a company’s culture during the fundraising phase and clouds the huge marketing opportunities of the former.

What I’m talking about is the exciting part of the business—the new ideas and products that got the company where it is.  The business and consumer world is also excited about these products, and your visibility tends to pick up steam once people catch wind of the magical word IPO.

Here are some ideas on how to capitalize on that visibility with SEO:

  • Social Media: This is the best time to get Twitter churning, Facebook humming, and LinkedIn working.  As word gets out that you’re shopping for capital investors or prepping for an IPO, people are going to start talking:  Financial commentators, CNBC, MSNBC, Entrepreneur magazine, Jim Kramer… the list goes on.  Every time someone is mentioning you, it’s a chance to connect and interact with that member of the community via social media.
    ** Will your company ever get this much coverage and press again?  Hopefully, but maybe not.
    ** Wouldn’t this be the best time to attract top talent, and could social help? Absolutely!
  • Company Feedback: As your awareness grows and your social marketing kicks in, it quickly becomes a firestorm of re-tweets, mentions, hashtags and most importantly, feedback.  Make sure you’re capturing the social community’s consensus on your products and company.  This is a great time to find product pitfalls and highlight the features your community loves,  all of which create opportunities for link bait and content.
  • Link-building: Again, every time your company is mentioned on TV, the Internet, radio etc., it’s an opportunity to build links.  You can use the market sentiment, analysis and broadcasts as link bait on your website. You should also be using this as compelling content that can be distributed across the Web with links and anchor text.  Will there be a better time to generate links?
  • SEO: Market buzz and the former present boundless opportunities for fresh content on your site.  Take advantage with a “What they’re saying” section that highlights prominent press mentions. Think about the blog posts, incoming text links and website integration with social profiles. The list of SEO opportunities is endless.

Don’t think for a second that these social, link-building and SEO initiatives won’t have an impact on business objectives.  As awareness spawns awareness and your savvy Web marketing team starts to focus this attention, you’ll be able to control the conversation and steer the masses to product purchases.

The awareness will also spark the interest of the business world’s commentators and analysts.  This in turn won’t go un-noticed to pre-IPO investors, both existing and new.  Post-IPO, your stock will explode because of the underlying fundamentals and revenue generated from social, SEO and Web marketing, along with the hype these initiatives will ultimately create. The only question now is in-house or outsourced: I’m sure you know which way I’m leaning.

Posted in Google, Link-Building, Online Marketing, SEO, Social Media | Tagged , , , ,

 

Leveraging Your Linkbait

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When you are attempting to create effective linkbait, it can be a shot in the dark. You think you have a great idea, but will people really respond to it?  And if by chance they do respond to it, what should your next move be?

Linkbait is a complicated area of search engine optimization. Knowing the steps to creating effective linkbait isn’t enough. You need to know how to leverage any success you have in rankings to keep the momentum of your linkbait going.

While you may be celebrating from the success of your well-written, attention-grabbing SEO content, you need to find what to write next. One way to find your next topic is by typing your keyword into Google and scanning the many suggestions that come up. Every one of the topics could be the focus of your next piece.

It’s an important note to consider, that Google Suggest leans on new content, rather than just search query data. That means if you take the time to write about topics related to your successful piece, you could find more success than you thought possible. Plus, since people are looking for relevant articles, you don’t have to spend hours writing like you did for your original linkbait.

The real problem sets in when the newsworthy aspect of your original linkbait is gone. There are a few ways to continue the momentum of your linkbait even after the excitement of the content has passed:

  • Create short pieces that sum up other articles on your topic
  • Create a recap of a related topic
  • Create content surrounding any updates on your topic
  • Don’t be afraid to repeat ideas – but only use original content
  • Repost your original article on Twitter using a pull-quote instead of your title

Use your time wisely and leverage your successful link building for all it is worth. You took the time to research it, write it and promote it, keep its success lasting as long as possible.

*Image provided by o5com on Flickr

Posted in Content Creation, Link-Building, Online Marketing, SEO

 

Effective Blog Commenting

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If you’ve read anything about SEO, you’ve probably learned that link building is a way to help your website’s search rankings. One tactic of link building that is frequently used is blog commenting.

Blog commenting, in terms of link building, means posting a comment on a blog post, while at the same time including a link back to your site. It is, in fact, a quick and easy way to generate links. But where do you find quality blogs to comment on? And what do you say when you do find them?

First, let’s find some quality blog commenting opportunities with this simple 5 step process…

Step 1) Download either the Firefox or Google Chrome web browser if you haven’t already done so.

Step 2) Visit SeoQuake.com and download and install their free plugin extension.

Step 3) In your browser, go to http://www.google.com/blogsearch

Step 4) Enter +”keyword” +comments in the search box, where “keyword” is the name of one of the keywords you would like to rank for. For example, if you wanted your site to rank for the term “dog food”, you would enter +”dog food” +comments in the search box…

 

Step 5) Using the SEOQuake plugin you installed, your search result should look something like this…

 

Of course, it may not look exactly like this, but the point is the SEOQuake plugin now shows the PageRank (PR), among other things, of each page in the search result.

It takes a minute or so to load all of the details for each page, but once it does, what we want to do now is sort by PageRank…

 

Once you’ve done this, you’ve now found a list of some great blog commenting opportunities!

The reason this works is because PageRank is one of Google’s quality indicators for a page. And by doing a search using a keyword you would like to rank for, you’ve found highly relevant blogs, too.

Quality + Relevancy is the magic formula when doing blog commenting, and with this process you’ve just compliled a nice, clean list of blogs that are highly targeted for the keyword(s) you want to rank for!

Now, the second question is… I’ve found some blogs, what should I say?

Here are a few DOs and DON’Ts in regards to blog commenting that you may find useful.

DO…

1) Add to the conversation. One of the great motto’s with SEO is keep it real. Read the article and read what other’s have commented already. Then, add a blog comment that is both informative and useful, while at the same time naturally linking back to your site.

2) Vary your anchor text (the text the link is composed of). If you’re building links for the term “dog food” don’t make the text link say “dog food” on every comment you make. Use your company or a product name occasionally in order to have a nice diversity of anchor text.

3) Link to your most relevant page. In our example, link to your “dog food” page instead of just your homepage.

4) Try to build a relationship with the blog owner. This could lead to an interview or other link building opportunity down the road.

DON’T…

1) SPAM! Posting “Nice blog, check out my site here” will have a negative impact on you and your site in a multitude of ways. Simply don’t do it.

2) Use your keyword in the name field. Sure, the name field is often automatically made into a link. However, this reeks of spam and is not recommended. Instead, naturally link to your site from within the comment itself.

3) Post something without reading the article and/or the comments. You can’t provide value unless you read word-for-word what the author is trying to say.

Bottom line on blog commenting, have a goal of providing as much value as possible. By doing so, not only will this improve the quality of links/traffic coming to your site, but it may lead to new link building opportunities from fellow commenters and/or blog authors.

Posted in Link-Building, SEO

 

Want to Pump up Your Link-Building? Create an Infographic

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Infographics. Everyone has heard of them, and everyone is trying to use them to enhance their SEO efforts, promote their brand, increase awareness about a particular product, service, cause, industry phenomenon, up-and-coming trend … you get the point.

They’re one of the hottest crazes to hit the search engine marketing industry this year, and there is tons of potential for these visual data representations to grow in power, prominence and influence.

Aside from their aesthetically pleasing way of presenting information, infographics are a fabulous way to pump up your link building efforts. That’s because infographics are fun. They’re eye-catching. They provide information that’s easy to digest. And they’re enjoyable to look at. Sometimes they’re even amusing and entertaining, or they can be used to create controversy around an issue. In other words, they have a buzz factor.

On top of all that, they are a great way to build links to your website, and promote your brand across the web. Instead of using an article or blog post to talk about your company’s products or services, analyze a topic, or provide an industry overview, you can create a unique infographic that will display your information visually, and include an inbound link to your site.

Some of the top benefits of creating an infographic include:

  • Promoting your brand in a fun, unique and interesting way
  • Representing important information in an easily digestible manner (we all know the majority of online users hate to read)
  • Eliciting an emotional response from readers
  • Hosting the visual data on your domain (creator’s rights)
  • Getting inbound links back to your site
  • Requesting inbound links that have specific anchor text for keywords you are targeting
  • Promoting your brand/products/message to influential bloggers
  • Raising awareness through social media channels
  • Increasing site popularity

A good infographic takes time to create – and you’ll definitely need to enlist the help of a talented graphic designer – but the end result is well worth it. These powerful new SEO gems have the potential to create some great results, while really ramping up your link building efforts in exciting new ways.

 

 

Posted in Content Creation, Link-Building, Online Marketing, Online PR, SEO | Tagged , , , , ,

 

10 Tips for Effective Interlinking

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Be honest, how much attention do you pay to interlinking on your website?  Do you put more emphasis on external linking?  As every SEO expert can tell you, search engines will give plenty of attention to your external linking efforts, but internal linking is just as important.  Internal linking is a content optimization tactic that not only helps your user navigate your site (if done correctly), but it also helps pass your page rank throughout your site.

Why is internal linking important?  Your site architecture actually has a direct impact on how your ranking power flows from page to page through your site.  With proper internal linking, you have some control over this and you can manipulate your page rank in the most beneficial way for your site.  Bad internal linking means poor navigation throughout your site and search engines will determine that your site is of poor quality because of this.  In addition, poor interlinking can confuse your website visitors.  To help you navigate the world of internal linking, here are 10 tips, in no particular order:

  1. Make sure you have a link structure that provides easy access to every internal page you want to be visible to search engines.
  2. Use anchor text that promotes the keywords you’re targeting on the page.
  3. Find the most desirable hierarchy of your pages in order to manipulate the flow of page rank.  This is important because page rank is shared by the internal pages the main URL links to.  Therefore, it’s essential to set priorities and adjust your architecture accordingly.  For instance, you don’t want page rank split up amongst form thank you pages, but you would want page rank to flow to your product pages.
  4. Include calls to action before, within or after your link.  People’s eyes naturally gravitate toward any links on your page, so it’s a great way to emphasize a call to action.
  5. Link only between pages that are related by keyword.
  6. Make sure that every page links to at least one other page.  This will help search engines crawl your site faster.
  7. Avoid using JavaScript, Flash or other plug-ins with internal linking.  Plain HTML text is easier for search engines to crawl.
  8. Don’t become a victim of excessive internal linking. It’s annoying to read a page with hundreds of links and search engines will get suspicious.  Tip: Try internally linking about every 100 words.
  9. Don’t link to pages that aren’t useful.  While you might spot a great opportunity to slide another keyword into the content and link to another page on your site, you still need to provide value to your reader.  Ask yourself if it makes sense to lead the reader there.
  10. Avoid nofollow links unless absolutely necessary.  These will block spiders, which defeats part of the reason why you’re internally linking to begin with.

With these tips in hand, your internal linking efforts can improve how search engine spiders crawl your site, build internal relevancy, help users navigate your site and effectively pass your page rank throughout your site in the most beneficial way.  Find out more ways to improve your search engine optimization efforts.

*Image provided by Larixk on Flickr

Posted in Content Creation, Link-Building, SEO | Tagged , , , , , ,

 

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