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Category Archives: Keyword Research

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Happy Birthday, Georgey! “This Day in SEO History” Celebrates America’s First ‘SEO’

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George Washington

George Washington, dental enthusiast

Today is February 22nd, which is the real birthday of the founder of America: General President George Washington.

So, in honor of the grandfather of modern day search optimization, Fathom pays homage to the first SEO of the United States—Supreme English Officer, of course.

In our second edition, Colonial SEO Enthusiast Matt Keough takes us on a journey to revolutionary times in America—when George Washington chopped down cherry trees with his wooden teeth and helped market the United States on the Web so that other countries could find us online and buy maple syrup, flags and horseshoes from us.

Don’t believe me? Check out the latest volume of Fathom’s “This Day in SEO History.” And don’t worry: as long as you hit the wire with the connecting hook at precisely 88 mph the instant the lightning strikes the tower… everything will be fine.

Posted in Keyword Research, Online Marketing, Search Engines, SEO | Tagged , , , , , , , , ,

 

Fathom Introduces New Web Series: “This Day in SEO History!” Rev it up to 1.21 gigawatts!

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Did you know that on January 27th, 1880, Thomas Edison invented SEO Keywords for optimal visibility? If you said no, then maybe it’s time for you to brush up on your SEO History! Fathom Video introduces a new monthly video series, entitled – you guessed it – “This Day in SEO History!”

This Day in SEO History Vol. 1

Thomas Edison Invented SEO Keywords for Visibility

In our first volume, Daiv Whaley, a SEO Historian, tells the story of Thomas Edison and his plight to make the Internet world a brighter and more visible place through the invention of the light bulb… and SEO Keywords!

If you find yourself a little rusty on your search optimization antiquity, then stay tuned for our next volume of “This Day in SEO History!” Or, you can learn more about SEO and all things online marketing at http://www.FathomDelivers.com

Posted in Google, Keyword Research, Link-Building, Online Marketing, Online Video, Search Engines, SEO

 

Step Up Your Blog Posts

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It’s easy to fall in to a rut with your blog.  So, how do you maintain the online presence you want, keep fresh content, and keep your audience engaged?  Here are a few tips that will help you keep your focus… and keep your followers.

  1. Understand your blog’s focus. Don’t ramble on about a multitude of topics. Remember your blog’s purpose, and keep all posts centered on that.
  2. Set up Google Alerts or RSS feeds for industry-related topics. The best way to gain credibility on your blog is to be viewed as an industry expert.  In order to do this, you’ll need to be prepared with the latest trends and topics.
  3. Stay relevant and mix it up.  You’ll get burnt out if you’re constantly reading the same industry blogs and articles. Sing up for a conference or a webinar.  This is a great way to spark creativity and refuel your blog content.
  4. Be sure you have links, or icons, for all of your social networks easily available for readers on your blog. If someone likes what they read, they will want to find a way to connect with you.  If the links to your social media networks are no where to be found, that reader might lose interest.
  5. Don’t overlook the importance of your “subscribe” button.  Make sure it’s easy to find, and in a convenient location for the reader.
  6. Write for a busy professional in your industry. Think about it – do you read articles with 500-word paragraphs? Probably not.  Keep the paragraphs concise, try to use bullets or numbering, and get to the point.
  7. Interact.  If you receive comments, post something back.  Sometime it’s just a “thank you!” and other times it might be an answer to a question, or even direction to a previous post you’ve written.
  8. Use the free Google Keyword Tool to make sure you’re using the proper keywords that are bringing people to your blog via search engines. Don’t miss an opportunity to help your audience find your blog.
  9. Find another industry expert to do a guest post.  This is a great way to bring a fresh angle to your blog.  Plus, you just might learn something from the guest blogger!
  10. Avoid self-promotion. Don’t use every post to sell your new book. Don’t constantly pitch your company’s services to your readers.  Your blog should serve as a resource for trends, news, hot topics and information – not a sales outlet.

Hopefully these ten tips will help you keep your blog on track, and take your online presence to the next level!

Posted in Content Creation, Google, Keyword Research | Tagged , ,

 

Small Business SEO

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Affordable Small Business SEO Packages

As a small business owner, you are looking for every edge you can get, and using the endless possibility of the internet is one way to feed your pipeline with sales leads. And while most internet marketing agencies require a retainer to work with you, most small businesses don’t have the budget to pay for their services each month. Webbed Marketing, winner of a shelf full of small business awards, feels your pain.

We offer small business SEO packages with business owners like you in mind. The packages are project based and vary based on the level of involvement that you’d like after the research and analysis phase.

  • Our Basic SEO Package offers the research and analysis of your site, along with some on-page recommendations for your site pages.
  • The Advanced SEO Package provides the Basic components along with off-page work to promote your newly optimized pages.
  • the Custom SEO Package is designed to implement all of the Basic and Advanced components as well as start a Local Search presence for your business. We’ll need CMS or FTP access to your site if you select the Custom package.

And all of our small business SEO packages include access to our Webbed Marketing University, SEO101 online course.  The material will take you through the basics of on-page optimization and show some of the technical aspects of SEO that can adversely affect your site.

To learn more, contact our team of SEO Experts to learn more about our affordable small business SEO packages.

Posted in Google Analytics, Keyword Research, Local Search, Local SEO, Online Marketing, SEO, WMU | Tagged , , , ,

 

Meta Keywords for SEO

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The meta data variables of a web page are arguably some of the most important pieces of your website. The meta data variables include the Page Title(<title>), Meta Description (<meta name=”description”…) and Meta Keywords (<meta name=”keywords”). For years, search insiders have been saying that the only two of these variables are still relevant – Page Title and Meta Description.

The Page Title (1) is a critical part of your page. It is the content that the crawlers read when they crawl your page and determine the theme of your content for that page. The Page Title is also your organic search Title that is displayed to users when they to a search query. The Meta Description (2) is the 150 character piece of content that describes your page content.  The meta description as it is defined will also be used for the organic search ad content as shown in section 2 below.

Meta Keywords for SEO

But what about the Meta Keywords section? Most site CMS’s still have a field that is used for keywords, so why keep the fields if the industry insiders are saying that it is not important any more?

The Meta Keywords field sits behind the browser and can be used to support the keyword themes found in the Page Title and Meta Description.  At Webbed Marketing, we advise our clients to use the field if possible, but to limit the number of keywords you use to 3-5 keywords.

This week, Search Engine Land published an article stating that Bing still evaluates the Meta Keywords field – to catch spammers! They look for pages that have an excessive number of keywords (keyword stuffing), featuring keywords that do not match the page content theme.  A comment from Bing insider, Duane Forrester stated:

“The main thing people need to keep in mind if they decide to use the tag is to follow the known best practices. Ultimately, it’s the overt keyword stuffing that gets noticed and makes us want to look a little closer. If you’re willing to stuff pointless keywords into the meta keywords tag, what else might you be inclined to do?”

Translation: Use the field, but limit the number of keywords and keep the keywords relevant to your page theme. If you are keyword stuffing your meta and content zone, the Meta Keywords field is a tipoff to BING to take a closer look at your page content as well.

If I were writing the Meta Variables for the page above, for the keyword ‘baseball card dealer”, here is what the three fields would look like:

<title>Baseball Card Dealer | Shop Sports Cards, Memorabilia, and More</title>
<meta name=”description” content=”Shop Dave & Adam’s Baseball Card World and find sports cards, memorabilia, and more from a reputable baseball card dealer. Free Shipping on $150+ orders.” />
<meta name=”description” content=”baseball card dealer, baseball cards, sports cards, baseball memorabilia” />

 

 

Posted in Google, Keyword Research, Local SEO, Search Engine Marketing, SEO | Tagged , , ,

 

Simplified Holistic Online Marketing: PPC & SEO Working Together

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In my previous post about simple holistic online marketing I stressed how keywords are the strong foundation for your website. Anyone in the search marketing industry knows that keywords are the driving force behind paid and organic campaigns. In this post I’ll focus on how a PPC and SEO campaign can be optimized together to achieve keyword visibility that delivers results and revenue growth.

Paid and Organic Search Working Together

Higher visibility and conversion rates when both paid & organic listings are present
This strategy is pretty straightforward. Often we hear companies want to reduce paid search spend if they obtain a top organic keyword ranking; however, there is the risk of losing prime real estate in competitive search spaces. If your ROI is remaining positive for both, then why would you want to pause your paid campaign? Let both listings support each other for optimal results.

Share top-converting keyword data
Keyword research tools provide part of the data needed to pick quality paid and organic keyword sets. The most actionable keywords and opportunities are the ones that are converting at a higher rate and turning into sales. Make sure to share this information between teams to build new content that can be found organically, and to create new ads for people in the final buying stages.

Use best-performing paid CTAs in organic Title Tag, Meta Descriptions and content
This is such a simple concept, but it can provide a nice boost to click-thrus from your organic listings. Optimizing a page for rankings, traffic and conversions is an art form and can take time, but real-time results from paid search can be applied to organic pages for a quick boost at a low risk. Your best- performing ad calls-to-action can take out some guesswork on writing an enticing Title Tag and Meta Description. Once you find a version that is improving conversion, make sure to tweak your on-page content and conversion funnel paths.

Segment keywords for different initiatives
Paid search provides timely information about specific campaigns tied to highly relevant landing pages. For example, a person that downloaded a whitepaper may be in a different buying stage than someone that is scheduling a demo. Placing these keywords into segments can help create specific organic landing pages that will improve conversion rates. Many times we place all call-to-action funnels on one page and hope for the best. Serving up the best page for these different types of visitors at first entry can drastically increase the chance they convert rather than bounce.

Integrate shopping feeds
On the organic side of search we help our clients manage e-commerce shopping feeds in the major search engines. By connecting this feed to your paid ads, you can make them stand out and get people directly to product checkout pages. Any way you can reduce the number of clicks it takes people to find what they want is important to the conversion funnel. It’s important to stay current with the beta tests Google and Bing continue to roll out for shopping results.

Use internal site-search data to create highly targeted, branded paid ads
A paid search landing page may not always be the best option to get someone to a very specific page on your site when they are looking for information crucial to the buying process. Consider using internal site search data to mine for keywords people are using once they arrive to your site. Finding the right information on large websites can be a challenge… so before people even get to your site search, attempt to serve them up a highly targeted paid search ad to save them time. A good example of this can be for someone searching for technical specs or reviews for a costly product. Once they have all their questions answered and feel comfortable in the product, they are ready to buy!

Google Places and local business extensions
People that are looking for your company in your geographic vicinity can be top conversion prospects if you get them all the information they need. Having an optimized Google Places page ensures the searcher knows your exact location, store hours, forms of payment, and can read helpful customer reviews. Syncing this page with your local paid extensions improves visibility and increases the chances that person will visit your location in person.

Combat negative PR
People are going to talk about your company online whether you like it or not. Disgruntled customers or even cut-throat competitors will threaten your online reputation. Organic search listings and items like Google Suggest can be hard to influence for your brand if others are writing negative reviews and articles. A timely defense mechanism to offset damage is to set up paid campaigns for your brand along with modifiers that are affecting you. Words like “reviews,” “complaints,” “scam,” and “rip off” should be targeted as soon as you see them pop up. You may be surprised at the traffic you can generate to your own properties by placing some creative ads to help answer customer questions for negative PR.

Social media visibility (Facebook, LinkedIn, Twitter, YouTube)
On the organic side of search we spend a lot of time helping our clients optimize for the major social channels for both branded and non-branded keywords. Each of the major social channels allows for paid ads that can help increase the visibility of the social profiles. Use paid options to send more targeted traffic to your Facebook page and Twitter profile. Make sure your pages/profiles offer something of value like a white paper or contest to keep your audience engaged and coming back for updates. LinkedIn ads also can be a great way to promote a timely white paper to a specific audience. YouTube also offers nice text- and link-overlay calls-to-action on your videos when you connect your Google Adwords account with a minimal daily budget. Don’t be afraid to spend money to make money! Properly tracking all these efforts will quickly show you what works and what does not.

Test the long-term viability of organic keywords
Paid search allows you to show up quickly for keywords in top positions while you are working towards a top organic ranking. If you are seeing these keywords convert from the paid side, then they are likely good candidates for organic optimization. Take action on these keywords by weaving them into your content and creating keyword-focused landing pages that solve searchers’ problems.

Test lead-capture forms on paid landing pages and apply them to your top organic pages
Learn the qualities of a top-converting paid landing page and incorporate the best elements into your organic landing pages. Tools like Click Tale and Crazy Egg will show you how people interact with your pages. Are people clicking on a graphic without a link and expecting something? Simple tools can uncover usability issues across your entire site to fix in order to improve conversions.

What works for your campaigns?
I’d like to encourage readers to leave comments about the holistic online marketing tactics that have produced results and revenue for their campaigns. Stay tuned for upcoming blog posts in this holistic online marketing series!

Posted in Conversion Optimization, E-commerce, Keyword Research, Local Search, Online Marketing, Paid Search, Reputation Management, SEO, Social Media, Usability

 

Google Insights for Researching Local Search Keywords

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OK, here is a classic math problem with a “local search” twist:

  1. At 10:45 a.m., Jim gets on a computer in Norfolk, VA and searches for real estate license information.
  2. Pam gets on a computer in Charlotte, NC one hour later and searches for real estate license information.
  3. What does an Internet marketer need to do to target both of these audiences?

Answer? Local SEO campaigns (sorry, the “time” element of the equation was irrelevant).

There is little debating that local search is the future of search engine optimization – and, more generally, the future of Internet marketing. There are already a number of different tactics and techniques that are all part of a savvy marketer’s toolkit. These includes claiming and optimizing Google Places listings for all of your physical businesses.

But relying solely on Google Places, Yahoo! Local, Yelp, and other local listings will significantly limit your local search campaigns (especially if your business doesn’t have traditional brick-and-mortar locations).

A truly effective local search campaign requires a local content strategy. And by local content strategy, we mean:

  • Identifying your target regions
  • Performing local SEO keyword research for your top products/services in these regions
  • Creating unique content tailored to the search demand of each region

What we DO NOT mean by local content strategy is creating 20 versions of the exact same page by simply substituting the names of different cities and states. This kind of local search strategy is scrutinized now more than ever by Google following the Panda update.

But white, black, green or blue hat tactics aside, the most important part of any local content strategy is keyword research.

The Google Adwords Keyword Tool is a good place to start, particularly when you want to find and compare search volume on keywords using a geographic modifier:

Local SEO and Local Search Keywords

The keyword tool also attempts to estimate the amount of local search volume for your terms. However, this number is based on Google’s estimate of search traffic in your current location (so in our case, people in Columbus Ohio searching “real estate license nc”). This is not very helpful if you are not physically in the location of your research target.

In order to justify adding a region to a local SEO campaign (or maybe even to justify creating one in the first place), you are probably going to need more detailed information.

Enter Google Insights for Search.

This tool allows you to compare the search “interest” of various keywords over time in multiple geographic areas. You can also fine tune your comparison and filter by search type (web, image, news, or even product).

Google Insights for Search

Once you enter your search term(s) and select the regions you want to compare, the tool first provides you with a graphical representation of the interest in your search term(s) over time in the selected regions:

local search keyword research

Under this graph, you can view a more specific breakdown of each state selected. The interface provides you with a map of search “interest” broken down by the top metro areas in the state. The tool currently will include some metro areas from other states if they are geographically close (e.g. the map below includes the New York City and Washington metro areas).

local SEO keywords

Finally, the tool also provides a list of top search keywords for that state, related to your initial keyword term(s). It even goes so far as to provide insight to search terms that are rising rapidly in search volume.

local search keyword ideas

Obviously, the tool provides ample possibilities for comparing as many different data sets as you can imagine – which, of course, is a true SEO keyword researcher’s dream.

Things really start to get interesting when you use Insights for Search and the Adwords Keyword Tool in tandem. Use the Keyword tool to find an initial set of data and then migrate that to Insights for Search for deeper analysis. Then, take the recommended keywords from Insights to explore more possibilities in the Keyword Tool. After a few rounds of back and forth you should be able to create and ultra targeted keyword list for each region in your local search campaign.

For example, you may find that the phrase “real estate license + the abbreviated form of each state” is a good keyword to use on all pages. But then you may find different variations are better in different areas. So you might determine that the best strategy is to target “real estate classes” in Pennsylvania, but then target “real estate license renewal” in North Carolina.

You can also check out Google Sets for even more local keyword research ideas.

Now that you have your dynamic list of regional keywords, you can begin creating your content strategy. Need help determining how to use these keywords in the creation of your content? Webbed Marketing can help.

Posted in Google, Keyword Research, Local Search, Local SEO, SEO | Tagged , , , , , ,

 

Shark Search 2011

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Oh yes, it’s getting to be that time of year again, that time when you start to hear the familiar and thrilling Jaw’s theme sound lurking in the background of your TV (and Twitter page).  Discovery Channel’s Shark Week will begin airing on July 31st and in honor of this special week in television I propose embarking on a shark search.  While many of us have tuned into Shark Week a time or two, and are well versed in the finned fiends that make the “Most Dangerous” lists, let’s take a look at the species that have been aggressively attacking search engines in the ocean of SEO.  Here are the top 10 sharks searched for in July, 2011, compiled from data via Google Keywords and Google Trends.  Swimming in at number ten it’s the:

10.  Reef Shark

Although making it into the rankings on reef, alone, this shark has the potential to gain more visibility with keyword modifiers like whitetip, blacktip, Caribbean and grey.  Perhaps increased sightings during a few Bahamas shark diving vacations will also help boost its search engine popularity?

9.  Basking Shark

Not necessarily a species to be given many shark superlatives, the basking has managed to breach this list.  But with its decent search volume and low competition, this would make a good keyword for shark sites to consider targeting.

8.  Mako Shark

In a competition within a competition, it’s shortfin vs. longfin.  And in a landslide victory, shortfin mako shark has managed to compile considerably more searches than its longfin rival.

7.  Blue Shark

The nice thing about this animal is that it does not offer any variations of its species.  If you search for blue shark, then that is exactly what’s going to appear in your results.

6.  Hammerhead Shark

With this shark’s oddly shaped head, who wouldn’t want to search for it, if only for the images?

5.  Bull Shark

Usually one found closer to the top of a danger list, the bull shark finds itself seated in the middle of the pack in terms of keyword searches.

4.  Tiger Shark

The tiger has landed a solid spot at number four; however, if you were to add sand as a modifier in front of this keyword, you would not only get a completely different type of shark, but one that is not on this list.

3.  Whale Shark

Who says that bigger isn’t better?  Status as largest known shark has landed this keyword on many webpages, assuring that there is plenty of intriguing information to appear in a search for this larger-than-life keyword.

2.  Dogfish

Dogfish? Well believe it or not, this is most definitely a species of shark and it has emerged as one of the top dogs, or top dogfish rather, of this list.  Interestingly enough, the first three results to pop up in a Google search do not pertain to the animal itself but rather to a type of beverage, most likely aiding in its visibility and popularity.

1.  Great White Shark

It comes as no surprise that “Jaws” has made its way to the top, taking a bite out of its competition. This feared and famous species has been known to sit at the top of many popularity lists – why should this one be any different?

So it’s “Congratulations” to the great white shark, for achieving a predicable yet impressive top ranking in Fathom Online Marketing’s Shark Search 2011!  But hats off to the dogfish as well, for a notable (and slightly unprecedented) second place finish.  As Shark Week gets underway, it will be exciting to see if the great white can maintain its search engine popularity and whether or not the dogfish’s bark is bigger than its bite.  With all of the shark infested keywords lurking out there, hungry for higher search volumes, anything is possible.

*Photo courtesy of StormyDog via Flickr.

Posted in Keyword Research, Online Marketing, Search Engines, SEO | Tagged , , ,

 

4 Quirks and Constraints with the Google Traffic Estimator

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Although the Google Traffic Estimator tool is useful to give a good idea of what Max CPC and daily budget may be required for your keywords and keyword groupings, it’s important to keep a few quirks and constraints in mind.

1. The figures do not account for Quality Score.

Your account Quality Score history and/or the keywords’ overall historical performance in Google will impact your actual CPC when in an ad auction.

2. The figures do not account for how much your competitors are willing to spend per click.

Since the tool is a rough estimation based on actual CPCs and not Max CPCs, the estimated average CPCs do not reflect how aggressive your Max CPCs may need to be to compete in ad auctions.

For example, you run your keywords through the tool with a Max CPC of $13.00.  The result is that the Estimated Average (Est. Avg.) CPC is about $8.00.

However, this doesn’t tell you that most of your competitors are bidding $20.00 and have fairly good Quality Scores.  So, if you decided to use $13 or $8, when you enter the ad auctions your ad may not show on the first page or may show consistently near the bottom. This likely means your CTR will be low.  This in turn will hurt your keyword Quality Score, causing you to have to bid even higher to overcome that low score and your competitor’s positive score and/or higher Max CPC.

3. The number of keywords you are estimating impact the estimations.

When considering the estimated data, take into consideration how many keywords are in your list.  The Max CPC and Daily Budget are ad group/campaign settings, so think of these keyword lists as an ad group and how it may perform within those settings.

Example:  When I run two keywords with a $100 Daily Budget, I’m seeing an Est. Avg. CPC value of about $7.50.

Running those same two keywords with an additional seven keywords, the Est. Avg. CPC values changed slightly up or down.

In addition to trying a different Max CPC or Daily Bid, are any of the new keywords more competitive or match types too broad?  If so, remove the one or two drastically different keywords to see how the remaining would be estimated to perform.  Would they show improvement or no change without the more heavily weighted term?

Continuing with the above example: The two keywords with high searches but no click estimates were changed to Phrase.  Notice that the competition increased, searches decreased, and with it the Est. Avg. CPCs decreased as well, in addition to how this change altered the keywords above them.

4. Setting a Daily Budget will impact keyword estimations.

Running a set of keywords with no Daily Budget, Google will show estimates to keep your ads in positions one through three.  However, you can constrain your keyword list by setting a Daily Budget limit.

Example:  When I run a list of keywords in the Traffic Estimator with a $13.00 Max CPC and the Daily Budget left blank (unlimited), my Estimated Average CPC is about $7.50.

However, if I include a $100 daily budget, this changes the Estimated Average CPC per keyword as well as estimated positions and clicks, up or down.

NOTE: A Max CPC value is now required. Even though the help pop-up (at the time of this writing) states, “If you leave these fields blank…”, if you try to run an estimate without a Max CPC you will see the following “value is required” error.

Understanding some of the basics of how the Traffic Estimator tool works, can help create a more refined and targeted list of keywords to reach your audience and achieve your pay per click goals.

Fathom Online Marketing’s Keyword RefineryÔ provides data to help evaluate a keyword list based on relevance, quality and traffic potential.  Find out how Fathom Online Marketing can help improve your paid search engine marketing program by requesting a free PPC evaluation today.

Posted in Google, Keyword Research, Paid Search

 

Running PPC in a Tough Vertical? 1 Tip to Get More Leads for Less

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Everyone running PPC, or any form of marketing for that matter, ultimately wants to see results. As Online Marketers, we’re fortunate to be able to measure almost everything we do, and as a result we obsess over the return on investment we generate for clients. Some industries are more difficult than others to create rapid returns, one that we’ve found can be especially challenging is the B2B Technology vertical.

B2B technology products and service providers are tough because they are extremely niche – sometimes selling something no one has heard of let alone searches for! These products are also usually very high ticket and very competitive, which means advertisers might have to be willing to shell out $20, $30, sometimes as much as $50 for a click all to land users on a page that has to educate and sell at the same time!

The solution to cost effectively marketing to this vertical, and other unforgiving industries like it, is to capture users early and cheaply and keep them engaged.

Let’s take a look at an oversimplified buying cycle that is typical for a technology company:

Consumer A: “Awareness Phase” example: The keyword “business VoIP advice” has an estimated first page bid of $2.50.

Consumer A: “Action Phase” example: The keyword “business VoIP provider service” has an estimated first Page bid of $29.00 per click.

Consumer B: “Awareness Phase” example: The keyword “why outsource IT services” has an estimated first page bid of $3.50

Consumer B: “Action Phase” example: The keyword “outsourced IT services” has an estimated first Page bid of $15.00.

Consumers in the “action phase” know what they want and are ready to get it. Consumers in the “awareness phase” aren’t ready to buy but want to learn more. A white paper or a case study can usually cover the needs of both and makes a great incentive to fill out a lead form when offered as a download if you can only run one landing page for both kinds of users.

Of course, there is usually less traffic around long tail “awareness phase” keywords, but why not test them out? Not only do they cost much less, but the competition around them is not nearly as high. You will usually find a greater likelihood of your ad being shown in one of the top positions with this strategy.

The next time you’re bidding on keywords that are running more per click than the cash in your wallet, think outside the box by targeting more upper funnel “awareness” type keywords. If you already have keyword lists, consider getting started with qualifiers such as “advice”, “how to improve”, etc.  This will target those consumers just looking for a little information not a sales pitch. Speaking of sales pitches, try this tip out, if the results surprise you, consider requesting a free PPC evaluation from Fathom today!

Posted in Keyword Research, Online Marketing, Paid Search

 

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