You’re not alone. And there’s help, starting with today’s Fathom social-media webinar at 2:00 ET. Let’s face it, while many businesses (including 73% of the 2011 Inc. 500 companies) have embraced Twitter, plenty are ambivalent. In fact, new survey data from Fathom and Smart Business shows a majority of Northeast Ohio businesses (57%, in fact) either “don’t get” Twitter or think it is “stupid.” (Results compiled from an October 2011 magazine wrapper questionnaire with 400+ respondents.)

If you’re at an IT company looking for social-media marketing lessons, you might want to know how Fortune’s 5 “most admired” IT services firms use social media to increase brand awareness and propel their overall business. There is still time to register for today’s webinar at 2:00 ET:  ”Social Media Strategy for the Software/Technology Industry.” Fathom’s Amy Marshall and Jeff Herrmann will reveal secrets of their new research into exactly how top IT firms use social media to great effect, including:

• Which social media networks make the most sense for your business objectives.
• The role of great content in driving strategy.
• Who are the technology market influencers, and what can you learn from them?

Shed your ambivalence today.