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Category Archives: Technology Industry

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Video Marketing for the Technology Industry

By | April 2, 2013

Based on a 2012 study conducted by IDG, 95% of B2B tech buyers watch tech-related videos. That’s a significant portion of a technology-based company’s audience and an undeniable reason to incorporate video into your marketing strategy.

And of those viewing tech-related video, 46% visited a vendor website or contacted a vendor for more information after watching and 42% actually purchased a product.  That gives you quite a significant return on investment.

Understanding your audience is very important in any type of marketing, whether it be written content or video.… Read the rest

Posted in Technology Industry, Video | Tagged ,

 

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Web Analytics Wednesday Comes to Ohio City’s Market Garden

By | April 1, 2013

Few things excite analytics and marketing professionals more than great craft beer and talking about the tech industry. We’re bringing both of these things together … in Ohio City … on Wednesday! Come to the lower room of the Market Garden Brewery & Distillery at 6:00 p.m. on April 3rd to network, socialize and boost your analytics knowledge. The featured speaker will be Michael DeAloia (pictured, right), Regional Vice President of Expedient Data Centers, perhaps more famously known as the former City of Cleveland “Tech Czar.”

Register for WAW

If you are at all interested in analytics, marketing, or the tech industry, be sure to register for the upcoming Web Analytics Wednesday in Cleveland.… Read the rest

Posted in Big Data/Predictive Analytics, Company News, Google Analytics, Technology Industry | Tagged , , , , ,

 

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Do Health IT Companies Need Social?

By | March 20, 2013


Throughout my experience at HIMSS earlier this month, I discovered that many health technology companies, including start-ups, ignored social media entirely. Or if they did participate, they didn’t spend quality time growing these accounts. Usually B2B companies face the question: Do we really need social? Does it even influence my audience’s purchase decisions? The questions are the same for health technology companies focused on getting the attention of healthcare organization CIOs.  Well, I decided to really investigate health IT and the influence of social media… here’s what I found:

Follow the GIANT health IT leader

GE has found success with Facebook apps for its major health technology products, which include MRIs and CT scanners.… Read the rest

Posted in Healthcare Industry, Social Media, Technology Industry | Tagged , ,

 

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The Role of Search in the B2B Technology Purchase Decision

By | January 18, 2013

Search plays a very influential role in a B2B tech buyer’s path-to-purchase.  Because a  purchase can take up to six months or longer, it’s important to fully understand how search can facilitate the final purchase decision. I will break down the three simple steps these decision-makers take—research, consider and commit—and how search fits into each according to Google’s study “The Evolving Path of Today’s Tech B2B Customer.”

Step One of The Purchase Funnel: Research

A majority of B2B tech customers said that they turn to search engines to help them understand which brands offer the product or service they are looking for.… Read the rest

Posted in B2B, SEO, Technology Industry | Tagged , , , ,

 

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Keep More SaaS Customers With Lead Nurturing

By | January 15, 2013

More than half of B2B marketers have not established lead nurturing, according to MarketingSherpa. It’s hard to believe when Forrester Research reported that the companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. This leads to the question – has the value of lead nurturing been underrated?

When it comes to SaaS marketing, lead generation has always been a top priority, but there are two major problems SaaS marketers face that lead generation does not overcome.… Read the rest

Posted in B2B, Technology Industry | Tagged ,

 

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