Online video has grown into a key element for the majority of Internet users. Today’s audience is looking for content that is not only informational, but also engaging. This reins true especially for the younger audience. A recent study, conducted by the National Research Center for College and University Admissions, found that 55% of prospective students have watched videos on a college’s website.
More than 85% of colleges and universities already have a presence on YouTube, which makes it that much more important to stay on top of the growing demand for online video.… Read the rest
Based on a 2012 study conducted by IDG, 95% of B2B tech buyers watch tech-related videos. That’s a significant portion of a technology-based company’s audience and an undeniable reason to incorporate video into your marketing strategy.
And of those viewing tech-related video, 46% visited a vendor website or contacted a vendor for more information after watching and 42% actually purchased a product. That gives you quite a significant return on investment.
Understanding your audience is very important in any type of marketing, whether it be written content or video.… Read the rest
In this ever-evolving digital age, it’s increasingly important to find a way to reach out and engage patients as they begin to take a more active role in their healthcare decisions. With information at everyone’s fingertips, and the growing need for instant gratification, it is more important than ever to have a clear strategy positioning your brand as an authoritative and recognizable industry leader.
Video is a perfect way to do this. Video humanizes an otherwise “clinical” perception of healthcare.… Read the rest