Fathom Blog

News & analysis on digital marketing & analytics

Category Archives: Video

Page 1 of 3012345...102030...Last »

avatar

Video Marketing in the Education Industry

By | May 1, 2013

Online video has grown into a key element for the majority of Internet users. Today’s audience is looking for content that is not only informational, but also engaging. This reins true especially for the younger audience.  A recent study, conducted by the National Research Center for College and University Admissions, found that 55% of prospective students have watched videos on a college’s website.

 

More than 85% of colleges and universities already have a presence on YouTube, which makes it that much more important to stay on top of the growing demand for online video.… Read the rest

Posted in Education Industry, Video | Tagged ,

 

avatar

Video Marketing for the Technology Industry

By | April 2, 2013

Based on a 2012 study conducted by IDG, 95% of B2B tech buyers watch tech-related videos. That’s a significant portion of a technology-based company’s audience and an undeniable reason to incorporate video into your marketing strategy.

And of those viewing tech-related video, 46% visited a vendor website or contacted a vendor for more information after watching and 42% actually purchased a product.  That gives you quite a significant return on investment.

Understanding your audience is very important in any type of marketing, whether it be written content or video.… Read the rest

Posted in Technology Industry, Video | Tagged ,

 

avatar

The Personal Touch: How to Leverage Video Marketing for Healthcare

By | February 25, 2013

In this ever-evolving digital age, it’s increasingly important to find a way to reach out and engage patients as they begin to take a more active role in their healthcare decisions. With information at everyone’s fingertips, and the growing need for instant gratification, it is more important than ever to have a clear strategy positioning your brand as an authoritative and recognizable industry leader.

Video is a perfect way to do this. Video humanizes an otherwise “clinical” perception of healthcare.… Read the rest

Posted in Healthcare Industry, Video | Tagged ,

 

avatar

Fathom Succumbs to the Harlem Shake Virus

By | February 19, 2013

So, we’re a little late to the “Harlem Shake” party, but we finally convinced our brave team of online marketers to suit up and break it down in Fathom’s Video Studio to the sweet electric sounds of Baauer’s “Harlem Shake.”

So strap in, get excited, and watch some horribly innovative dance moves. Share away, and let everyone know you support the latest viral trend in your workplace.

… Read the rest

Posted in Social Media, Video | Tagged , , ,

 

avatar

Are You Ready to Swing from Twitter's Vine?

By | February 2, 2013

One of Fathom’s Business Development Managers, Brad Miller, likes to express the power of video using this phrase: If a picture is worth a thousand words, think about how many words a 60-second video can produce!

Well, if you do the math, there are 30 frames (or pictures) in a second [unless we’re shooting at 60fps, but that’s a whole different conversation]. 30 frames multiplied by 60 seconds is equivalent to 1,800 frames, or “pictures.” That means a one-minute video should result in 1,800,000 words from its audience.… Read the rest

Posted in Content Creation & Strategy, Social Media, Video | Tagged , , , , , ,

 

Page 1 of 3012345...102030...Last »

 

Request an Assessment

Let us take a look at your current online presence. Free Assessment

Get Blog Updates

Archives