Few things excite analytics and marketing professionals more than great craft beer and talking about the tech industry. We’re bringing both of these things together … in Ohio City … on Wednesday! Come to the lower room of the Market Garden Brewery & Distillery at 6:00 p.m. on April 3rd to network, socialize and boost your analytics knowledge. The featured speaker will be Michael DeAloia (pictured, right), Regional Vice President of Expedient Data Centers, perhaps more famously known as the former City of Cleveland “Tech Czar.”
News & analysis on digital marketing & analytics
Google has been hard at work trying to find a better use for its Adwords Express Ads application. The interface has seen many changes in the last year, since it was removed from the Google Places dashboard. For a while, users questioned the future of Google Adwords Express – though it was partially migrated into Adwords in April 2012, there was no real marketing interface to get the word out about its purpose. That is, until we recently discovered a small ad (see below) encouraging us to use Google Adwords Express to promote our Google + page.… Read the rest
Many search marketers have been waiting for Google Analytics data to show up in Google AdWords for a long time. In the past, we’ve had to toggle back and forth between Google Analytics and Google AdWords when we wanted to see bounce rates, average times on site, and page views per visit.
Depending on the goal of your PPC campaign, these Google Analytics metrics may be more or less important. For example, if you’re sending users to a landing page with a form and very few escape hatches (for lead-generation purposes), the bounce rate might typically be high.… Read the rest
On today’s episode of Fathom That, analytics expert Cliff Karklin, talks about the new shortcut feature in Google Analytics. With this new feature, you can save your analytics settings so that you can quickly access your actionable data. If you use advanced segmentations, the shortcut feature will save all your settings so you won’t have to manually enter them every time you want to access your data. If you’re not using advanced segmentations, check out Cliff’s previous episode of Fathom That to find out why you should.… Read the rest