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Web Analytics Wednesday Comes to Ohio City’s Market Garden

By Paul Richlovsky | April 1, 2013

Few things excite analytics and marketing professionals more than great craft beer and talking about the tech industry. We’re bringing both of these things together … in Ohio City … on Wednesday! Come to the lower room of the Market Garden Brewery & Distillery at 6:00 p.m. on April 3rd to network, socialize and boost your analytics knowledge. The featured speaker will be Michael DeAloia (pictured, right), Regional Vice President of Expedient Data Centers, perhaps more famously known as the former City of Cleveland “Tech Czar.”

If you are at all interested in analytics, marketing, or the tech industry, be sure to register for the upcoming Web Analytics Wednesday in Cleveland.… Read the rest

New Way to Promote Your Google Plus Page & Attract More Customers

By Jenni Ramminger | January 22, 2013

Google has been hard at work trying to find a better use for its Adwords Express Ads application. The interface has seen many changes in the last year, since it was removed from the Google Places dashboard. For a while, users questioned the future of Google Adwords Express – though it was partially migrated into Adwords in April 2012, there was no real marketing interface to get the word out about its purpose. That is, until we recently discovered a small ad (see below) encouraging us to use Google Adwords Express to promote our Google + page.… Read the rest

Posted in Google Analytics, Online Advertising/SEM/Display, Online PR/Link-Building

Digital Marketing Strategy, Trends & Predictions for 2013

By Kurt Krejny | December 21, 2012

2012 is winding down, and Fathom is ready for another exciting year helping our clients prosper in digital marketing. Before heading out of the office for a few days I tapped into the digital marketing experts at Fathom to determine what should stay top of mind as we head into 2013.

We have gathered strategic advice, observed trends, and predictions of what we think will remain important themes throughout the upcoming year.

In the comments section below we welcome any further advice, discussion or debate on how the digital marketing and analytics landscape will continue to evolve … and challenge our ways of thinking and doing.… Read the rest

Posted in Big Data/Predictive Analytics, Content Creation & Strategy, Conversion Optimization, Google Analytics, Mobile, Online Advertising/SEM/Display, Online PR/Link-Building, SEO, Social Media, Usability, Video, Web Design & Development

Finally, Google Analytics Data in Google AdWords for All Advertisers!

By Joe Castro | October 19, 2012

Many search marketers have been waiting for Google Analytics data to show up in Google AdWords for a long time. In the past, we’ve had to toggle back and forth between Google Analytics and Google AdWords when we wanted to see bounce rates, average times on site, and page views per visit.

Depending on the goal of your PPC campaign, these Google Analytics metrics may be more or less important. For example, if you’re sending users to a landing page with a form and very few escape hatches (for lead-generation purposes), the bounce rate might typically be high.… Read the rest

Posted in Google Analytics, Online Advertising/SEM/Display | Tagged Google AdWords, Google Analytics