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Category Archives: Core Value Stories

Fathom Core Value Stories: May Edition

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Every month at company meetings, a handful of Fathomers are recognized in front of the group for extraordinary manifestations of our four core values (“everyone a leader,” “be the consigliere,” “make order from chaos,” “reward sustainable results”). This space immortalizes their accomplishments for the world to see. I hereby present the 7th edition of Core Value Stories:

  • Everyone a Leader, Cheryl VanJaarsveld (pictured) — For providing outstanding strategy to a client’s automated lead-generation campaign that incorporated what they were asking for without straying from our plan’s overall goals.
  • Be the Consigliere, Clinton Dugan – For quickly jumping in with informed and enthusiastic social-media consultation to help close additional business for an existing client.
  • Make Order from Chaos, Dusty Steinbrink – For being particularly helpful with two landing page projects on short deadlines, including the redesign of a microsite. Each of these projects helped increase the conversion rate and overall performance of the campaigns.
  • Reward Sustainable Results, Caroline Bogart –For facilitating the writers’ persona training for Q1, part 2 of a writing course on conversion style. This has enabled the group to produce better customer-centric writing around their respective buying cycles.

To the victors go the spoils … huzzah!

 

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Fathom Core Value Stories: April Edition

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Every month at company meetings, a handful of Fathomers are recognized in front of the group for extraordinary manifestations of our four core values (“everyone a leader,” “be the consigliere,” “make order from chaos,” “reward sustainable results”). This space immortalizes their accomplishments for the world to see. I hereby present the 6th edition of Core Value Stories:

  • Everyone a Leader, Joe Bencar –For bringing drive, organization and attention to detail on three newly inherited accounts. By taking the initiative to explore more keywords, reevaluate objectives and provide great insights and ideas, he has done an excellent job ensuring that we’re truly maximizing each client’s potential.
  • Be the Consigliere, Matt Insley — For working with his team to focus more attention on billable rate, working more efficiently within designated project hours.
  • Make Order from Chaos, Amanda Jerele (pictured, right) — For diving into the Marin platform and setting up bid rules on numerous clients. This has not only improved efficiencies, but client ROI as well. (Read the press release about Fathom’s Marin Software-certified status.)
  • Reward Sustainable Results, Cliff Karlkin –For being instrumental in streamlining our keyword and content strategy processes, using a combination of tools, internal workflow and training programs. These updates get everyone on the same page with consistent deliverables that translate into results that matter.

To the victors go the spoils … huzzah!

 

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Fathom Core Value Stories: March Edition

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Every month at company meetings, a handful of Fathomers are recognized in front of the group for extraordinary manifestations of our four core values (“everyone a leader,” “be the consigliere,” “make order from chaos,” “reward sustainable results”). This space will immortalize their accomplishments for the world to see. I hereby present the 5th edition of Core Value Stories:

  • Everyone a Leader, Kal Fattah – For teaching yourself how to use a client’s CMS rather than lose valuable time waiting for technical specialist support.
  • Be the Consigliere, Dusty Steinbrink – For consistently contributing valuable suggestions/feedback to a variety of client projects.
  • Make Order from Chaos, Phil Van Treuren (pictured, right) — For your dedication and determination aimed at resolving a client’s domain identity issues.
  • Reward Sustainable Results, Daiv Whaley – For leading by example and routinely blogging about online video without being prompted.

To the victors go the spoils … huzzah!

 

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Fathom Core Value Stories: February Edition

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Every month at company meetings, a handful of Fathomers are recognized in front of the group for extraordinary manifestations of our four core values (“everyone a leader,” “be the consigliere,” “make order from chaos,” “reward sustainable results”). This space will immortalize their accomplishments for the world to see. I hereby present the 4th edition of Core Value Stories:

  • Everyone a Leader, Aaron Becker – For an insightful and valuable presentation on reporting that takes Fathom’s current reporting to the next level.
  • Be the Consigliere, Stephanie Pflaum – For helping a client overcome major obstacles, allowing it to rank more visibly for relatively competitive terms.
  • Make Order from Chaos, Ed Ranta (pictured, left) — For providing the company valuable and easy-to-understand Excel training.
  • Reward Sustainable Results, Meg Grippi – For completely taking control of a key client’s email list-building, testing, and sending.

To the victors go the spoils … huzzah!

 

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Fathom Core Value Stories: December Edition

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Happy new year! Every month at company meetings, a handful of Fathomers are recognized in front of the group for extraordinary manifestations of our four core values (“everyone a leader,” “be the consigliere,” “make order from chaos,” “reward sustainable results”). This space will immortalize their accomplishments for the world to see. I hereby present the 3rd edition of Core Value Stories:

  • Everyone a Leader, Stacey Stingley – For organizing Fathom’s most recent “brown bag” internal training sessions.
  • Be the Consigliere, Clinton Dugan (pictured) – For helping with Fathom’s December Facebook campaign for Cleveland Foodbank donations.
  • Make Order from Chaos, Amanda Bastock — For stepping in to help out with many aspects of a key account in the education industry.
  • Reward Sustainable Results, Anna Eytchison – For persevering in link-building initiatives, most notably in the furniture company “Elements of Style” campaign.

To the victors go the spoils … huzzah!

 

For helping with the Cleveland Foodbank donation campaign, as part of the Fathom Unleashed Facebook priority

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Fathom Core Value Stories: November Edition

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Every month at company meetings, a handful of Fathomers are recognized in front of the group for extraordinary manifestations of our four core values (“everyone a leader,” “be the consigliere,” “make order from chaos,” “reward sustainable results”). This space will immortalize their accomplishments for the world to see. I hereby present the 2nd edition of Core Value Stories:

  • Everyone a Leader, Kevin Herendeen – For working tirelessly on securing new benefits for Fathom employees.
  • Be the Consigliere, Abby Rossbach – For  helping the writing team with setting priorities, making content recommendations and meeting client expectations.
  • Make Order from Chaos, Jay Ketchaver (pictured) — For saving everyone countless hours by fixing/troubleshooting various computer/Internet issues.
  • Reward Sustainable Results, Mike Perla – For continuing to successfully organize and promote the Fathom Founder’s Day Award program (in memory of Bill Fox).

To the victors go the spoils … huzzah!

 

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Fathom Core Value Stories: 1st Edition

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This is a new feature, one we’d like to make into a monthly series: Core Value Stories. Every month at company meetings, a handful of Fathomers are recognized in front of the group for extraordinary manifestations of our four core values (“everyone a leader,” “be the consigliere,” “make order from chaos,” “reward sustainable results”). This space will immortalize their accomplishments for the world to see. Let’s start with our most recent meeting (October 11):

  • Everyone a Leader, Erica Brubach – For fantastic work on infographics/link-bait with  invaluable creativity and fresh ideas.
  • Be the Consigliere, Michael Mazzone – For providing sound feedback and guidance on video production and marketing products for clients.
  • Make Order from Chaos, Taylor Dolezal (pictured) — For resolving form issues and working through bugs on a client’s Facebook page, always doing whatever is needed to ensure that things run smoothly.
  • Reward Sustainable Results, Kevin Lewalk – For  top-notch work on client landing pages and ability to turn things around so quickly.

To the victors go the spoils … huzzah!

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