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Category Archives: Fathom Company News

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AdAge 25 Largest U.S. Search-Marketing Agencies (2012)

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Fathom is living large … again. For the 6th year in a row, the company has been named to the Advertising Age list of the 25 largest U.S. search-marketing agencies. Ranked by 2011 U.S. revenue, Fathom ended up at #21.

On behalf of the entire company, I’d like to thank the many clients of Fathom throughout the years for making both this milestone and my career (along with the careers of my colleagues) possible. I’d also like to thank AdAge for this public recognition of our growth and overall success. Though many more results are still to be delivered for current and future clients, making this list is an encouraging sign that we have at least gotten a good start on our quest to be the premier provider of profitable revenue from the digital world.

Posted in Fathom Company News | Tagged , , ,

 

Fathom Core Value Stories: May Edition

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Every month at company meetings, a handful of Fathomers are recognized in front of the group for extraordinary manifestations of our four core values (“everyone a leader,” “be the consigliere,” “make order from chaos,” “reward sustainable results”). This space immortalizes their accomplishments for the world to see. I hereby present the 7th edition of Core Value Stories:

  • Everyone a Leader, Cheryl VanJaarsveld (pictured) — For providing outstanding strategy to a client’s automated lead-generation campaign that incorporated what they were asking for without straying from our plan’s overall goals.
  • Be the Consigliere, Clinton Dugan – For quickly jumping in with informed and enthusiastic social-media consultation to help close additional business for an existing client.
  • Make Order from Chaos, Dusty Steinbrink – For being particularly helpful with two landing page projects on short deadlines, including the redesign of a microsite. Each of these projects helped increase the conversion rate and overall performance of the campaigns.
  • Reward Sustainable Results, Caroline Bogart –For facilitating the writers’ persona training for Q1, part 2 of a writing course on conversion style. This has enabled the group to produce better customer-centric writing around their respective buying cycles.

To the victors go the spoils … huzzah!

 

Posted in Core Value Stories, Fathom Company News | Tagged ,

 

Fathom Core Value Stories: April Edition

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Every month at company meetings, a handful of Fathomers are recognized in front of the group for extraordinary manifestations of our four core values (“everyone a leader,” “be the consigliere,” “make order from chaos,” “reward sustainable results”). This space immortalizes their accomplishments for the world to see. I hereby present the 6th edition of Core Value Stories:

  • Everyone a Leader, Joe Bencar –For bringing drive, organization and attention to detail on three newly inherited accounts. By taking the initiative to explore more keywords, reevaluate objectives and provide great insights and ideas, he has done an excellent job ensuring that we’re truly maximizing each client’s potential.
  • Be the Consigliere, Matt Insley — For working with his team to focus more attention on billable rate, working more efficiently within designated project hours.
  • Make Order from Chaos, Amanda Jerele (pictured, right) — For diving into the Marin platform and setting up bid rules on numerous clients. This has not only improved efficiencies, but client ROI as well. (Read the press release about Fathom’s Marin Software-certified status.)
  • Reward Sustainable Results, Cliff Karlkin –For being instrumental in streamlining our keyword and content strategy processes, using a combination of tools, internal workflow and training programs. These updates get everyone on the same page with consistent deliverables that translate into results that matter.

To the victors go the spoils … huzzah!

 

Posted in Core Value Stories, Fathom Company News | Tagged , , ,

 

Fathom’s Blog Wins PPC Hero’s Search Marketing Madness Contest

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Thank you, readers! The voters have spoken, and they chose Fathom.

Yes, as the title of this post states, this very blog won a competition that encompassed several rounds of voting in a pool of 64 blogs. The contest was PPC Hero’s “Search Marketing Madness,” and Fathom outlasted uber-popular social-media blog Mashable (a great blog in its own right) in the championship match. Technically, the blog was entered in the “SEO” division, though it also covers the other divisions of PPC, blogging and social media.

Trophy acceptance speech
This contest serves as a reminder of what keeps this blog going: our great audience. On behalf of the many Fathom blog authors, I thank you again for reading our regular posts. We hope to maintain our high levels of frequency, quality and candor (not necessarily in that order!) well into the future. I’d also like to thank PPC Hero for giving the Fathom blog a great platform and give a “game ball” to our own contributor Noah Brooks for coaching Fathom through the tournament.

Posted in Content Creation, Fathom Company News | Tagged , , ,

 

Fathom Now Offers Interactive Video Experience – INGAGE: Interactive Engagement

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INgage LogoDid you know that Fathom now offers an interactive video solution? We call it Fathom INGAGE: “Interactive Engagement.” You may be asking yourself, “What, exactly, is an interactive video?”

Interactive videos are clickable video players that allow the viewer to choose an individual path throughout the video, leading to heightened view times up to 5X  longer than linear business video, and increased conversions by an average of 35%.

So, how is this done? Interactive clickable objects within the player itself allow the user to choose the next preferred video to view. And not only do these buttons provide viewers with complete control of their video destiny, but they also can be hyperlinked to external websites, such as product pages, checkout pages and even landing pages.

And the best part? These applications are designed to convert! The implementation of form fields within the player itself tie leads directly to the video!
Through detailed analytics, you’ll gain valuable insight into audience viewing behavior, such as number of views and average length of time spent watching.

You’ll access critical-path and decision-point information, such as:

INGAGE Path Analytics, Decision Points

Gain insight into viewer decision points

  • Percentage of viewers who requested more information
  • How many users stopped viewing from each individual clip
  • The most and least popular path taken from each clip
  • (Most importantly) Conversion rates per clip.

Check out the interactive player above, and shoot us a comment below to let us know how you think an interactive video solution could help enhance the user experience of your site! And don’t forget to subscribe to our YouTube channel. Thanks for watching, and stay tuned for more educational content from Fathom!

Posted in Affiliate Marketing, Analytics, Fathom Company News, Internet Video Marketing, Online Marketing, Online Video, Sports/Entertainment | Tagged , , , , , , , , , , , ,

 

Fathom Core Value Stories: March Edition

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Every month at company meetings, a handful of Fathomers are recognized in front of the group for extraordinary manifestations of our four core values (“everyone a leader,” “be the consigliere,” “make order from chaos,” “reward sustainable results”). This space will immortalize their accomplishments for the world to see. I hereby present the 5th edition of Core Value Stories:

  • Everyone a Leader, Kal Fattah – For teaching yourself how to use a client’s CMS rather than lose valuable time waiting for technical specialist support.
  • Be the Consigliere, Dusty Steinbrink – For consistently contributing valuable suggestions/feedback to a variety of client projects.
  • Make Order from Chaos, Phil Van Treuren (pictured, right) — For your dedication and determination aimed at resolving a client’s domain identity issues.
  • Reward Sustainable Results, Daiv Whaley – For leading by example and routinely blogging about online video without being prompted.

To the victors go the spoils … huzzah!

 

Posted in Core Value Stories, Fathom Company News | Tagged

 

Learn To Reduce Website Friction at Fathom-Hosted NEOUPA Event

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We’ve all been to websites that make us want to scream or throw our electronics. One common umbrella term for any of the obstacles that prevent us from doing what we want to do on a website is friction.

Friction, Baby
Gratuitous 90′s pop-rock references aside,* next Tuesday you can learn much more about website friction and how to avoid it from Fathom’s own Mike Perla, Director of Conversion Optimization.

By the way, NEOUPA stands for “Northeast Ohio Usability Professionals’ Association.”

What you’ll learn

Perla promises to offer insight into:

  • How usability can increase conversions
  • How audience can dictate functionality
  • Reducing friction with decision support tools
  • Overcoming objections with hard evidence

If you’re in the area and have any interest in usability and conversion, don’t miss this NEOUPA event (online registration).

p.s. If you’re curious about Better Than Ezra, listen to the group’s first album, Deluxe.

***

Image via Wikimedia Commons.

*Friction, Baby is the title of Better Than Ezra’s 3rd album, not that I’m counting.

Posted in Conferences and Events, Conversion Optimization, Fathom Company News, Usability, Web Design

 

Fathomers’ ‘Thank Yous’ Help American Heart Association

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Here at Fathom, we love thanking each other for a job well done. A pat on the back goes a long way, and each of us goes out of our way to say “gracias” if a team member goes out of their way. In fact, we have a tool we call “The Love Machine” for the sole purpose of sending a databased email to thank co-workers.

Each month, either the sender or the recipient of the most Love is given the Love Trophy (along with a custom-designed banner of Rod Stewart and the words “Have I told you lately that I love you” that decorates their cubicle for the month) in front of the staff at our company meeting.

And with that theme of Love, we now have another incentive to thank each other. For the entire year of 2012, Fathom will donate $1 to the American Heart Association for each piece of Love sent.

Fathom employees work year-round with both local and national charities through fundraising and volunteer work. With the theme of love and hearts, the American Heart Association was a natural choice to encourage more thank-yous get sent and received.

Posted in Fathom Company News

 

A Sports Business Professional’s Journey to Fathom

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After working the last 5 years at two of the best brands in the business of sports, the Cleveland Cavaliers and TeamWork Online, many people have asked me, “Why did you leave the sports business?” and “Who is Fathom?” The good news first: I’m still in the sports business, though in an incredibly new and exciting way. I am honored to be the director of sports marketing at Fathom, in which capacity I’ll be helping many sports and entertainment organizations drive revenue through intelligent digital marketing and analytics.

So, “Who is Fathom?” Fathom is one of the fastest-growing digital marketing agencies in the country with an unmatched track record of success. It is a full-service digital marketing agency that offers: email marketing, analytics, data visualization, social media research and strategy, SEM, SEO, website development, video production, and much more. A company with more than 130 employees and growing, it has experts in nearly every area of the digital space.

What excites me most about this amazing opportunity is sharing Fathom’s cutting-edge digital marketing work with the industry that I love (the business of sports). Fathom is different. It focuses on marketing results and the creation of solutions to obtain those results (brand promise: simple, accountable, results that matter). Not only does Fathom’s exceptional work and results-based focus align with my approach to business, but the culture within the organization is second to none. There is a strong entrepreneurial spirit (with no bureaucracy) that is pulled together by core values that I identified with since day one (it’s week 3 for me already!):

  1. Everyone a leader
  2. Make order from chaos
  3. Be the consigliere
  4. Reward sustainable results

I’m energized by Fathom’s culture, commitment to a work/life balance, and unbelievable track record of digital marketing success. And I am excited to share the Fathom way of digitally driving revenue to the sports and entertainment industries.

This is only the beginning … big things to come!

Posted in Fathom Company News, Predictive Analytics, Sports/Entertainment | Tagged , , , ,

 

Fathom Core Value Stories: February Edition

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Every month at company meetings, a handful of Fathomers are recognized in front of the group for extraordinary manifestations of our four core values (“everyone a leader,” “be the consigliere,” “make order from chaos,” “reward sustainable results”). This space will immortalize their accomplishments for the world to see. I hereby present the 4th edition of Core Value Stories:

  • Everyone a Leader, Aaron Becker – For an insightful and valuable presentation on reporting that takes Fathom’s current reporting to the next level.
  • Be the Consigliere, Stephanie Pflaum – For helping a client overcome major obstacles, allowing it to rank more visibly for relatively competitive terms.
  • Make Order from Chaos, Ed Ranta (pictured, left) — For providing the company valuable and easy-to-understand Excel training.
  • Reward Sustainable Results, Meg Grippi – For completely taking control of a key client’s email list-building, testing, and sending.

To the victors go the spoils … huzzah!

 

Posted in Core Value Stories, Fathom Company News | Tagged

 

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