Every month at company meetings, a handful of Fathomers are recognized in front of the group for extraordinary manifestations of our four core values (“everyone a leader,” “be the consigliere,” “make order from chaos,” “the gun will be there”). This space immortalizes their accomplishments for the world to see. I hereby present the 18th edition of Core Value Stories:
Everyone a Leader, Melissa Mathews (pictured, right) — For organizing Fathom’s first-ever Nonprofit Marketing Summit.
By now, you’ve heard a lot about how Fathom gives back to the community, including through May 3rd’s first annual Nonprofit Marketing Summit. I was incredibly proud of my fellow Fathomites that day for putting in tremendous thought and effort into their presentations, and the way we made online marketing accessible to the non-technical Marketing Directors and Development Directors in attendance. If you haven’t flipped through the slides yet, never fear – I’m going to give you some tangible, quick ways to make a big impact, based on what we reviewed on Friday.… Read the rest
Every month at company meetings, a handful of Fathomers are recognized in front of the group for extraordinary manifestations of our four core values (“everyone a leader,” “be the consigliere,” “make order from chaos,” “the gun will be there”). This space immortalizes their accomplishments for the world to see. I hereby present the 17th edition of Core Value Stories:
Many nonprofits are using digital marketing to reach supporters and generate interest about their organizations. Recently, an animal rescue group was able to raise $6,000 in 12 hours with email marketing. Facebook allowed one nonprofit to find a business partner that helped it raise over $11,000. And with a staff of only four employees, another nonprofit was able to grow its event to 3,000 attendees with online promotion and management tools.
Becoming a locally or nationally recognized organization online can reduce the time spent on outreach efforts and increase advocacy and donations.… Read the rest
Few things excite analytics and marketing professionals more than great craft beer and talking about the tech industry. We’re bringing both of these things together … in Ohio City … on Wednesday! Come to the lower room of the Market Garden Brewery & Distillery at 6:00 p.m. on April 3rd to network, socialize and boost your analytics knowledge. The featured speaker will be Michael DeAloia (pictured, right), Regional Vice President of Expedient Data Centers, perhaps more famously known as the former City of Cleveland “Tech Czar.”
If you are at all interested in analytics, marketing, or the tech industry, be sure to register for the upcoming Web Analytics Wednesday in Cleveland.… Read the rest
