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Category Archives: Education Industry

Education

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Video Marketing in the Education Industry

By | May 1, 2013

Online video has grown into a key element for the majority of Internet users. Today’s audience is looking for content that is not only informational, but also engaging. This reins true especially for the younger audience.  A recent study, conducted by the National Research Center for College and University Admissions, found that 55% of prospective students have watched videos on a college’s website.

 

More than 85% of colleges and universities already have a presence on YouTube, which makes it that much more important to stay on top of the growing demand for online video.… Read the rest

Posted in Education Industry, Video | Tagged ,

 

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Email Marketing Tips for Higher Education

By | November 28, 2012

Many high school students check their emails on a daily basis. With more and more students researching colleges and applying online, it is important to reach out to them with information when they are in the beginning stages of their college search process. Remember not to overwhelm these prospective students with too much information, though.

Students follow a path of researching, considering and committing to a college. When students begin their search, they often don’t know where to start.… Read the rest

Posted in Education Industry, Marketing Automation/Email Marketing | Tagged ,

 

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How to Use YouTube to Promote Your School

By | November 21, 2012

YouTube has created an option to help educators reach a wider audience through YouTube EDU. YouTube EDU is a resource that contains high quality educational content worldwide, such as instructional how-to videos and videos from educational institutions. YouTube divides these videos into educational categories: Pre-K, Primary and Secondary, Higher Education, and Lifelong Learning. There are a variety of benefits of being an active member in the YouTube EDU community:

  • Greater access to schools
  • Longer watch times
  • Creative commons

YouTube TrueView ads are a variety of ad formats that any YouTube users can pay for to reach out to viewers.… Read the rest

Posted in Education Industry, Video | Tagged

 

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How Data Mining Is Transforming Higher Ed

By | November 6, 2012

Data mining is being used all over the world to provide more customized solutions and options to consumers. Companies like Amazon and Netflix use data mining to offer product suggestions to their customers based on their search/purchase history, and educational institutions are beginning to use the power of data mining to:

  • Recruit students
  • Offer career advice
  • Provide more customized student experiences

1. Student collaboration
Data mining is already being used at some universities to improve discussions in the classroom. … Read the rest

Posted in Big Data/Predictive Analytics, Education Industry | Tagged ,

 

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The Cost of Higher Education

By | October 25, 2012

Americans and senior administrators at U.S. colleges and universities agree that higher education is in crisis, according to a survey sponsored by TIME and the Carnegie Corporation of New York. The bigger problem is that they disagree over how to remedy the situation and what they believe is the main purpose of higher education.

Eighty-nine percent of adults and 96% of senior administrators at American higher education institutions said the industry is in crisis. With tuition rates and student loan rates on the rise, parents and students are concerned.… Read the rest

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