Live chat is a widely adopted customer service tool used on tens of thousands of websites, both Ecommerce & Lead-gen. We’ve helped quite a few of our clients implement this functionality on their websites, and have finally decided it’s time to do so on our own! Rather than just implementing this cool tool and reaping the benefits, we wanted to blog about our experience and openly share our successes, opinions & takeaways with you.
Fathom Blog
News & analysis on digital marketing & analytics
Category Archives: E-commerce/B2C
It was good to be an Internet retailer on Cyber Monday. Internet sales jumped to $1.98 billion, up 30.3% from last year, making it the biggest online shopping day ever. What made 2012 unique wasn’t just the sales, it was the emergence of mobile shopping. Here’s how it all went down:
- 1 in every 4 dollars spent online were from mobile shoppers on tablets or smartphones.
- Tablet sales are rising. Amazon reported a one-day record for Kindle sales thanks to a $129 price point for the Kindle Fire.
Considering the rapid growth of e-commerce, it’s no surprise that Facebook jumped on board back in 2009. Facebook stores have faced their challenges, and critics have been quick to point out the drawbacks, but things may be looking up for small and medium sized businesses utilizing f-commerce.
One of the biggest hurdles businesses have faced since incorporating Facebook and social media into their online marketing plans has been the inability to accurately report ROI. But throw in the option for consumers to actually participate in monetary transactions via Facebook and this hurdle becomes something that businesses can overcome.… Read the rest
Google Shopping, the new version of Google Product Search, is being rolled out and it could have a huge impact on your current product listings. Previously, Google Shopping Ads were free, showed up in the middle of the search results page and contained links to merchant pages. With Google Shopping, these will be replaced by Google Product Listing Ads, which are paid and will show up next to the standard AdWords listings and contain specific product titles, images and prices.… Read the rest
An “SEO birthday” slipped by last month without much fanfare. On June 2nd of last year, Google, Bing and Yahoo announced their support for schema.org. Schema.org defines “tags” for certain types of data, such as recipes, events and business locations, so that search engines can understand their meaning. Oftentimes they use this data and format it in the search results, giving pages with “schema” a visual, if not ranking boost.
Fast-forward one year later: At Fathom, we have seen exciting results from implementing schema on a variety of sites.… Read the rest
