Live chat is a widely adopted customer service tool used on tens of thousands of websites, both Ecommerce & Lead-gen. We’ve helped quite a few of our clients implement this functionality on their websites, and have finally decided it’s time to do so on our own! Rather than just implementing this cool tool and reaping the benefits, we wanted to blog about our experience and openly share our successes, opinions & takeaways with you.
News & analysis on digital marketing & analytics
Google Shopping, the new version of Google Product Search, is being rolled out and it could have a huge impact on your current product listings. Previously, Google Shopping Ads were free, showed up in the middle of the search results page and contained links to merchant pages. With Google Shopping, these will be replaced by Google Product Listing Ads, which are paid and will show up next to the standard AdWords listings and contain specific product titles, images and prices.… Read the rest
An “SEO birthday” slipped by last month without much fanfare. On June 2nd of last year, Google, Bing and Yahoo announced their support for schema.org. Schema.org defines “tags” for certain types of data, such as recipes, events and business locations, so that search engines can understand their meaning. Oftentimes they use this data and format it in the search results, giving pages with “schema” a visual, if not ranking boost.
Fast-forward one year later: At Fathom, we have seen exciting results from implementing schema on a variety of sites.… Read the rest