With Google’s 200+ criteria in its ranking algorithm, it can be a continuous struggle to overcome your competition in the search results. However, if you finally rank on that first page, does is equate with success?
High rankings are just the first step. Next, the searcher must select and click on YOUR ranking result out of 9 others (or more) on a search page! But, have you given them a good reason to do so?
How is your first impression?… Read the rest
Why is upping your conversion rate important?
It is one of the quickest and least expensive ways to increase leads and sales. Imagine this: if a website currently converts at 1% and “conversion optimization” increases conversions to 2%, that equates to a doubling of leads and sales.
If you want to improve your website’s conversions and generate more leads and revenue, ask yourself:
- What is the desired visitor action on a given page? Do you want visitors to make a call, complete a lead form or sign up for a newsletter?
… Read the rest
Long gone are the days of online marketing campaigns that strictly revolve around keyword rankings and organic traffic – with little to no focus on conversions. Keyword ranking reports and traffic are still important indicators of success, but as we have learned, there is so much more that goes into creating and managing a successful online marketing campaign.
SEO has changed a lot in the last few years, but it is still the cornerstone to a solid foundation that helps generate revenue on the Internet.… Read the rest
In 2012 alone, Google is forecasting to make hundreds of changes to the search, SERPS and indexing algorithms. Most recently, Google made over forty changes, which was the largest yet in 2012. To learn more about navigating Google’s recent algorithm changes and optimizing and monetizing your search efforts, check out our new white paper (PDF), which includes an accompanying Outrider/Martina Seefeld infographic:
… Read the rest
We’ve all been to websites that make us want to scream or throw our electronics. One common umbrella term for any of the obstacles that prevent us from doing what we want to do on a website is friction.
Gratuitous 90′s pop-rock references aside,* next Tuesday you can learn much more about website friction and how to avoid it from Fathom’s own Mike Perla, Director of Conversion Optimization.