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Category Archives: Conversion Optimization

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The 5 Best Things About Facebook Conversions (And How to Set Them Up)

By | January 23, 2013

On January 23rd, 2013 Facebook rolled out

1. Facebook Conversion Tracking by Categories

After years of fumbling for an answer to Google AdWords tracking, the new Facebook Conversion feature offers multiple conversion types to digital advertisers. You can now measure the checkout revenue driven by ads, see where your registrations & leads are coming from and average shopping cart abandon rate. It also includes an “Other Website Conversions” option that can be used to track specific goals and interactions like white-paper downloads.… Read the rest

Posted in Conversion Optimization, Social Media | Tagged ,

 

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Digital Marketing Strategy, Trends & Predictions for 2013

By | December 21, 2012

2012 is winding down, and Fathom is ready for another exciting year helping our clients prosper in digital marketing. Before heading out of the office for a few days I tapped into the digital marketing experts at Fathom to determine what should stay top of mind as we head into 2013.

We have gathered strategic advice, observed trends, and predictions of what we think will remain important themes throughout the upcoming year.

In the comments section below we welcome any further advice, discussion or debate on how the digital marketing and analytics landscape will continue to evolve … and challenge our ways of thinking and doing.… Read the rest

Posted in Big Data/Predictive Analytics, Content Creation & Strategy, Conversion Optimization, Google Analytics, Mobile, Online Advertising/SEM/Display, Online PR/Link-Building, SEO, Social Media, Usability, Video, Web Design & Development

 

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A/B Content Testing Is Go at Fathom!

By | October 17, 2012

As  a spin-off practice from Fathom’s own Mike Perla and his development of conversion rate optimization strategies for greater conversions on websites, the content team here at Fathom is undertaking to test various content strategies on willing client websites. This is a big deal, as Fathom already has a very dedicated cadre of writers who have been working hard to develop persona and buying cycle-based content tactics as well as SEO and other content deliverables.

Unlike some digital marketing agencies, Fathom takes content creation very seriously and hires and trains writers for core SEO, email, video and content marketing efforts. … Read the rest

Posted in Content Creation & Strategy, Conversion Optimization | Tagged ,

 

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Mike Perla To Speak at Conversion Conference, Guest-Posts on Blog

By | September 27, 2012

Fathom’s director of conversion optimization & creative, Mike Perla, took the time to write a great post on enhancing website usability over at the Conversion Conference blog. Mike says the key to converting visitors is to limit the “friction” they face. To learn what “friction” means and how your website can increase its conversion rates in a few simple steps, read the full article.

Can’t get enough conversion knowledge? Mike Perla will be presenting “Usability: Reducing Friction and Boosting Conversion” at the Conversion Conference in Ft.… Read the rest

Posted in Company News, Conversion Optimization, Usability | Tagged , , ,

 

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Know Your Audience: Moving Prospective Students Through the Buying Cycle

By | September 25, 2012

Imagine that you’re interested in going back to school. You don’t know which program to pursue or which school to choose. In fact, you’re not even sure if continuing your education is the right choice. Right now, you just want to do a little online research to explore the possibilities.

So you go to Google and type in “schools near [your location].” You click on the first result and land on the school’s home page. Once you locate the school’s blog, you end up reading a post about trends in information technology.… Read the rest

Posted in Content Creation & Strategy, Conversion Optimization, Education Industry | Tagged ,

 

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