As a spin-off practice from Fathom’s own Mike Perla and his development of conversion rate optimization strategies for greater conversions on websites, the content team here at Fathom is undertaking to test various content strategies on willing client websites. This is a big deal, as Fathom already has a very dedicated cadre of writers who have been working hard to develop persona and buying cycle-based content tactics as well as SEO and other content deliverables.
Unlike some digital marketing agencies, Fathom takes content creation very seriously and hires and trains writers for core SEO, email, video and content marketing efforts. … Read the rest
Fathom’s director of conversion optimization & creative, Mike Perla, took the time to write a great post on enhancing website usability over at the Conversion Conference blog. Mike says the key to converting visitors is to limit the “friction” they face. To learn what “friction” means and how your website can increase its conversion rates in a few simple steps, read the full article.
Can’t get enough conversion knowledge? Mike Perla will be presenting “Usability: Reducing Friction and Boosting Conversion” at the Conversion Conference in Ft.… Read the rest
Imagine that you’re interested in going back to school. You don’t know which program to pursue or which school to choose. In fact, you’re not even sure if continuing your education is the right choice. Right now, you just want to do a little online research to explore the possibilities.
So you go to Google and type in “schools near [your location].” You click on the first result and land on the school’s home page. Once you locate the school’s blog, you end up reading a post about trends in information technology.… Read the rest