Live chat is a widely adopted customer service tool used on tens of thousands of websites, both Ecommerce & Lead-gen. We’ve helped quite a few of our clients implement this functionality on their websites, and have finally decided it’s time to do so on our own! Rather than just implementing this cool tool and reaping the benefits, we wanted to blog about our experience and openly share our successes, opinions & takeaways with you.
Fathom Blog
News & analysis on digital marketing & analytics
Category Archives: Conversion Optimization
By now, you’ve heard a lot about how Fathom gives back to the community, including through May 3rd’s first annual Nonprofit Marketing Summit. I was incredibly proud of my fellow Fathomites that day for putting in tremendous thought and effort into their presentations, and the way we made online marketing accessible to the non-technical Marketing Directors and Development Directors in attendance. If you haven’t flipped through the slides yet, never fear – I’m going to give you some tangible, quick ways to make a big impact, based on what we reviewed on Friday.… Read the rest
OK, so you’re great at creating email newsletters. You always offer interesting information, and the templates are pretty. Enough people like them that you have a significant subscriber base (let’s say 50,000 for example).
But here’s the big question: How much are you converting?
If your conversion rate is on par with the industry average, you could actually be earning up to 9X below what you’d earn with superior conversion. “How do you attain superior conversion,” you ask?… Read the rest
Fathom’s talented conversion rate optimization team, led by Mike Perla, brought home the gold ribbon at Which Test Won’s 2013 Online Testing Awards for their form testing work with Gemm Learning. Approximately 200 entries from more than 150 companies competed for these awards internationally. (Also see our news release.)
This month judges reviewed the entries and chose tests that would be inspirational for the marketing, analytics and web design communities. Judges based their winning selections by a variety of criteria, including technical and tactical basics, measurements used, results data (including counter-intuitive results), and applicability. … Read the rest
Conversion Rate Optimization (CRO) involves creating a website or landing page experience that makes it easier for users to get what they came for. The first step is getting the best traffic to the site or page: The people most likely to get what they want from it. Even before you do that, it’s important to carefully consider the experience you are providing your lucky visitors. How will you show them you have what they want?… Read the rest
