Warren Buffet said it best, “It takes 20 years to build a reputation and 5 minutes to ruin it. If you think about that, you’ll do things differently.” And unfortunately, 5 minutes on the Internet is even more damaging when negativity can go viral in a matter of seconds. Amy’s Baking Company Bakery Boutique & Bistro, a restaurant in Arizona, did not consider how its online reputation can seriously affect its offline reputation. When the company was featured on an episode of Kitchen Nightmares, Gordon Ramsey, the show’s host, stopped working with them because they were considered too difficult to work with.… Read the rest
Fathom Blog
News & analysis on digital marketing & analytics
Category Archives: Buzz/Viral Marketing
Burger King’s Twitter account has been hacked and it’s causing quite a buzz in the social media world. Just a few minutes ago, the account was suspended after Burger King’s Twitter picture changed to a McDonald’s logo, and obscene drug and racial references were peppered into daily posts. Some may call this a social fail, but digital marketers know better – as the age old saying goes, “there’s no such thing as bad publicity”.
Image courtesy of Susan Law Cain / Shutterstock.com
Before being hacked, Burger King had over 89,000 Twitter followers, according to an ABC News report.… Read the rest
Every year, people gather around to watch the Super Bowl with hopes that their team will take home the winning title. But when it comes to this game, it’s more than just football and a seemingly endless amount of game-time snacks. There’s the anticipation of the live halftime show and the singing of the national anthem. And over the years, there has been another reason to watch the Super Bowl – the commercials. According to a Harris Interactive study last year, 66% of women and 45% of men watch the big game as much for the ads as the action on the field.… Read the rest
There is a new trend hitting the viral video world – it’s called “cone-ing.” And unlike Australia’s recent viral phenomenon of “planking” – the act of lying face-down for a photograph (the term planking originated from Australia, but is actually just another name for “the lying down game”) – this Australian-born trend is actually quite entertaining to watch!
So what is this “cone-ing” fad? As odd as it sounds, “cone-ing” is simply ordering an ice-cream cone at a drive-thru and, when served, picking it up from the ice-cream end (the top) instead of the cone (the bottom).… Read the rest
