Fathom Blog

News & analysis on digital marketing & analytics

Category Archives: Big Data/Predictive Analytics

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Web Analytics Wednesday Comes to Ohio City’s Market Garden

By | April 1, 2013

Few things excite analytics and marketing professionals more than great craft beer and talking about the tech industry. We’re bringing both of these things together … in Ohio City … on Wednesday! Come to the lower room of the Market Garden Brewery & Distillery at 6:00 p.m. on April 3rd to network, socialize and boost your analytics knowledge. The featured speaker will be Michael DeAloia (pictured, right), Regional Vice President of Expedient Data Centers, perhaps more famously known as the former City of Cleveland “Tech Czar.”

Register for WAW

If you are at all interested in analytics, marketing, or the tech industry, be sure to register for the upcoming Web Analytics Wednesday in Cleveland.… Read the rest

Posted in Big Data/Predictive Analytics, Company News, Google Analytics, Technology Industry | Tagged , , , , ,

 

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Web Analytics Wednesday Cleveland Is Back!

By | January 24, 2013

Marilyn Manson had nothing on the Cleveland analytics professionals who rocked the House of Blues before his concert yesterday.Prior to last night, Web Analytics Wednesday (WAW) last took place in Cleveland in December 2009.

Fast-forward to the beginning of this week, when severe winter weather, dangerous roads and wacky traffic all conspired to thwart the “re-launch” of WAW. Come yesterday, the wind-chill and snow advisories finally expired in the morning, and by 5:30 in the evening, the House of Blues’ Foundation Room was full of local analytics practitioners eager to talk data over drinks and tapas.… Read the rest

Posted in Big Data/Predictive Analytics, Company News | Tagged , , , , ,

 

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Digital Marketing Strategy, Trends & Predictions for 2013

By | December 21, 2012

2012 is winding down, and Fathom is ready for another exciting year helping our clients prosper in digital marketing. Before heading out of the office for a few days I tapped into the digital marketing experts at Fathom to determine what should stay top of mind as we head into 2013.

We have gathered strategic advice, observed trends, and predictions of what we think will remain important themes throughout the upcoming year.

In the comments section below we welcome any further advice, discussion or debate on how the digital marketing and analytics landscape will continue to evolve … and challenge our ways of thinking and doing.… Read the rest

Posted in Big Data/Predictive Analytics, Content Creation & Strategy, Conversion Optimization, Google Analytics, Mobile, Online Advertising/SEM/Display, Online PR/Link-Building, SEO, Social Media, Usability, Video, Web Design & Development

 

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How Data Mining Is Transforming Higher Ed

By | November 6, 2012

Data mining is being used all over the world to provide more customized solutions and options to consumers. Companies like Amazon and Netflix use data mining to offer product suggestions to their customers based on their search/purchase history, and educational institutions are beginning to use the power of data mining to:

  • Recruit students
  • Offer career advice
  • Provide more customized student experiences

1. Student collaboration
Data mining is already being used at some universities to improve discussions in the classroom. … Read the rest

Posted in Big Data/Predictive Analytics, Education Industry | Tagged ,

 

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Healthcare Analytics News: Big Data for Better Medical Diagnoses

By | November 1, 2012

With the news of IBM’s supercomputer, Watson, coming to Case Western Reserve University for medical research, another milestone in “Big Data” analytics for healthcare is reached. I’ve written previously about the link between Watson and WellPoint, but this 3-yr. plan for “research-driven collaboration” (in the words of IBM officials) seems like an even bigger stage in the evolution of healthcare innovation.

Consider some language used in the Plain Dealer article (and the accompanying YouTube video):

  • collaborative decision-support tool
  • help the computer become a more analytical thinker, refine its ability to generate hypotheses, rank those hypotheses and come up with answers
  • synergy between students and computer in how they are trained to think
  • problem-based learning approach

Do you see a theme?… Read the rest

Posted in Big Data/Predictive Analytics, Healthcare Industry, SEO | Tagged , , , , ,

 

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