Copywriters, marketers and brand ambassadors of the world, listen up. Jargon might just be your worst enemy.
We think using industry terminology or jargon makes us look smarter, but sometimes it can have completely opposite effects and make even the most well-written piece ineffective. In fact, Merriam-Webster defines jargon as “confused, unintelligible language.” Even the dictionary isn’t too keen on it! But there are other reasons why using too much jargon can backfire.
- Not everyone knows what you’re talking about: Even if you’re dealing with highly technical subject matter, not everyone will know the industry lingo.
