If someone occasionally makes a website that’s disfunctional, it technically still has some life. People visit. They check it out. It delivers info.

From an SEO perspective, it’s sometimes a different story. In that context, a website can be long dead by the time someone decides search engine optimization could be just the thing the website needs.

But if SEO wasn’t in the master plan, can search consultants really do much to revive it given the vitals that flatline on every level? I explore this dilemma in a new article. Each segment looks at how to approach clients with lousy websites, including two types of comments: ultra blunt (not recommended) and professional (practical and better received).

Giving life to a dead SEO website requires many steps and full cooperation from the website representative. If he or she holds back, the planned strategy will have trouble succeeding.