Online marketing experts at the Search Engine Strategies conference in San Jose laid it on the line today about blogs. Get involved and learn to use the blogging and feed tools.

During the “SEO Through Blogs and Feeds” session, I was stunned by the lack of hands when up as panelists asked question after question about how often and how well attendees participate with blogs. The audience was encouraged to get involve and offer a unique pesrective while using blogs and other online means to connect with established experts in their industries.

Stephan Spencer, Founder and President, Netconcepts, LLC said he worked with one client and helped them blog by getting two hours of the top executive’s time. His staff drafted the basics of several blog posts that the executive later updated and then published. This approach helped get the executive on his way and he now takes care of his own posts.

Rick Klau (formerly of FeedBurner), Strategic Partner Development for Google, said marketers have to help corporate leaders get past their “mind block” when it comes to blogs. Companies focus too much on themselves and not enough on their customers when they do blog, he said.

“If you just assume everyone is goiung to come to you because you’re so good, you’re going to spend a lot of time talking to yourselves,” he said.