Copywriters, marketers and brand ambassadors of the world, listen up. Jargon might just be your worst enemy. We think using industry terminology or jargon makes us look smarter, but sometimes…
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seo writing Archives - Fathom
Do you consider yourself a grammar whiz? A punctuation maven? A spelling expert? All professional copywriters have the basic skills that make them successful writers, but even if you’re a…
If you’ve ever had trouble writing the first line of your blog post, you know just how frustrating this can be. You want to craft the perfect sentence that will…
With the latest news that Blekko is banning content farms from their search index, many SEO firms that use these sites for link building and content generation might be wondering how…
If you’re not getting the leads you want and you can’t figure out why, the problem could be your website copy. No matter what you sell, your audience has a…
Be honest, how much attention do you pay to interlinking on your website? Do you put more emphasis on external linking? As every SEO expert can tell you, search engines…
When I first started writing press releases in college, I dreaded them. They were always factual and straight to the point with very little room for creativity or flair. Although…
When it comes to the content on your website, you want it to be compelling, easily accessible and unique. You want your reader to understand what you’re talking about, read…
Are you having trouble figuring out why your website visitors aren’t converting? Although it’s great to have high search engine rankings, this doesn’t always translate to increased revenue. In order…