Copywriters, marketers and brand ambassadors of the world, listen up. Jargon might just be your worst enemy. We think using industry terminology or jargon makes us look smarter, but sometimes…
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seo writing Archives - Fathom
Spring has sprung in Cleveland, and you can tell by the swaying temperatures that go from sunroof to snow shovel in the span of a week. This time of year…
Do you consider yourself a grammar whiz? A punctuation maven? A spelling expert? All professional copywriters have the basic skills that make them successful writers, but even if you’re a…
CRAP. It’s the mantra for designers, and one that brings on as many confusing glances as their references to Lorem Ipsum do (if you’re curious). But author Robin Williams’ four…
If you’ve ever had trouble writing the first line of your blog post, you know just how frustrating this can be. You want to craft the perfect sentence that will…
With the latest news that Blekko is banning content farms from their search index, many SEO firms that use these sites for link building and content generation might be wondering how…
If you’re not getting the leads you want and you can’t figure out why, the problem could be your website copy. No matter what you sell, your audience has a…
As a content writer, there are many times that I’m assigned to a client who is in an industry I know very little about. Before writing any content, I need…
Be honest, how much attention do you pay to interlinking on your website? Do you put more emphasis on external linking? As every SEO expert can tell you, search engines…
When I first started writing press releases in college, I dreaded them. They were always factual and straight to the point with very little room for creativity or flair. Although…