If you are like most advertisers, cost per acquisition (CPA) is a key element in determining paid search success. The lower the CPA, the better the perceived performance. As a result,…
Read More
Paid Search Archives - Fathom
So I need to start out with a confession. I’m a bit of a data nerd. Scratch that, I’m a huge data nerd. So with that being said, my introduction…
The first time logging into the Google AdWords can be overwhelming. Depending on your view in the interface, there are probably several accounts, campaigns, numbers, charts and columns over different…
Most paid search advertisers have experienced the severe mental pain associated with inheriting messy, unorganized PPC accounts. The account may have hundreds of keywords, all set on broad or phrase…
Remarketing lists for search ads (RLSA) is not a new concept—it has been around since 2013. However, a new(er) method of using RLSA is applying those remarketing lists to your…
Simply put, great multi-channel advertising campaigns communicate a consistent message across all touchpoints. Sure, the phrasing may need to be tweaked for each channel, but it’s important for the overall message to be consistent….
It’s been about 3 months since I started working at Fathom, running PPC campaigns for a variety of clients on the healthcare team. I’ve learned a lot in that time period,…
You may be performing a pay-per-click (PPC) account audit on behalf of a prospect in hopes of winning the business. You may also be auditing a current account with a…
In the world of paid search, there is a wealth of data right at your fingertips. From campaigns to ad groups to keywords to ads, paid advertisers can analyze at…
Welcome back marketers. Before we jump right into part #3, let’s do a bit of recapping shall we? So far in the series, Content Marketing for Higher Education, we have…