If you didn’t know already, online content is a powerful marketing tool. Unique, quality content can lead to greater customer acquisition, retention and lead-generation. Most of all, content has exceptional…
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Copywriting Archives - Page 2 of 4 - Fathom
The more copy I write, the faster I get. But sometimes the words flow a little too easily. One morning a few weeks ago, I felt like I was on…
Do you find that people don’t complete forms or don’t respond to the calls to action on your website? The problem could be your content. The content you have on…
What separates a good salesman from a bad salesman? How about credibility? If a salesman lacks credibility, you will not consider buying from him. Right? Well, the same is true…
Juggling aside, still sound impossible? It doesn’t have to. Your blog can bring your audience that perfect balance of information and entertainment they crave. You just need to understand who…
Last week I attended the Content Marketing World conference, held here in Cleveland, Ohio. One of the many interesting sessions I attended was one titled, “Build a Better Buyer Experience…
There’s a prevailing idea (mostly among non-writers) that good writers are endowed with access to various muses that can magically supercharge them with ideas and inspiration. Once the muse has…
If you’ve ever had trouble writing the first line of your blog post, you know just how frustrating this can be. You want to craft the perfect sentence that will…
Let’s face it: marketing and advertising is a different world today than it was just a few years ago. Social media has become the new arena in online public relations….
Do you know how effective the content on your website, landing page or email is? You can read all the blog posts and articles you want about copywriting techniques, words…