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What the New Facebook Timeline Could Mean For Paid Search

By | October 6, 2011

We all resist change. Change normally means learning new things or just a different way to do the same thing. And who wants that? WE do. Change usually means growth; and growth, especially in paid search, is a great thing.

Unless you live under a rock (or you REALLY love MySpace), you’ve witnessed the new layout changes for the Facebook homepage. And like most people, you probably hate it. That is until, like most people, you give it about 2-3 weeks and get comfortable with it.

Well, get ready for a completely new look for your profile page as well; the Facebook Timeline. I was lucky and got developer access to the new look and I have to say, I really like it. Not only has Facebook made your pages upon pages of status updates “stories” readable in a nice, new format, but they have successfully managed to keep you on someone’s Facebook profile page for extended periods of time with the seemingly never-ending scrolling page. Here is an example of what the new page will look like:

What does all this have to do with paid search you ask? Think about it; currently there are a set number of ads listed on your profile page (between 2 and 4) and they are static. With the new Timeline layout, Facebook could allow the paid search ads to continue from present day all the way to your BFF’s birth if they wanted to – and all the glorious pictures, notes and updates in-between. This could potentially be 10, 20, 30 or more ads on a single page, increasing the likelihood that your ad will be seen and potentially clicked on.

The new Facebook Timeline view is currently only available to developers and beta testers and should be rolling out to all profile pages within the coming weeks.

Check out our previous post on the basics of Facebook Advertising for more information on how Fathom can help you branch out into advertising on the world’s largest social network.

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About Michael Goff

Michael Goff is a former paid search specialist at Fathom. Prior to Fathom, Michael worked as a channel marketing consultant for consumer electronics manufacturers, specializing in the development of strategies to increase market share, enhance margin, access new markets and more. Michael also enjoys home brewing his own beer.

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