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Webinar: Social Media & the 25 Largest U.S. Health Systems

By | October 19, 2011

Healthcare-industry (and social-media) people, I have an exciting announcement. We are but one week away from a webinar that presents new research on key innovations in social-media marketing for healthcare. (View the archive here.)

On October 26 from 2:00–3:00 p.m. (EDT), you won’t want to miss Amy Marshall and Lindsey Grant of Webbed Marketing* break down their insightful new research on the 25 largest health systems in the nation (by employees):

  • What channels and topics are most effective for reaching audiences
  • How to bridge social media with HIPAA and Joint Commission standards
  • Ways to measure and benchmark your organization’s progress

See the archived webinar for an exclusive look at how you could be propelling your healthcare organization’s social prowess.

***

Check out Fathom’s white paper on Healthcare SEM. Learn the basics of PPC, common challenges hospitals face, and strategies for increasing ROI.

Healthcare SEM

*Webbed Marketing is a wholly owned subsidiary of Fathom.

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About Paul Richlovsky

Paul brings a writing and teaching background to his marketing career, where he's been happily active since 2006. After spending his early years serving clients as a Web copywriter and account manager, he currently leads Fathom's own content strategy in collaboration with sales, marketing and others across the company. He is an enthusiastic marketing automation practitioner and active member of the Cleveland Marketo User Group. He also serves as editorial director of Fathom's website and blog and has written/edited multiple guides on marketing, including for audiences in healthcare, higher education, financial services, retail and manufacturing. He previously was lead blogger and managing editor for YouShouldGoToSchool.com, a resource for individuals interested in career-focused education. With a BA in English from the College of Wooster, he is also the author of a collection of poetry, "Under the Lunar Neon." He is particularly interested in usability, readability, ballroom dancing, bachata, racquet sports, and romping with his niece and nephews.

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