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Webinar: Social Media & the 25 Largest U.S. Health Systems

By | October 19, 2011

Healthcare-industry (and social-media) people, I have an exciting announcement. We are but one week away from a webinar that presents new research on key innovations in social-media marketing for healthcare. (View the archive here.)

On October 26 from 2:00–3:00 p.m. (EDT), you won’t want to miss Amy Marshall and Lindsey Grant of Webbed Marketing* break down their insightful new research on the 25 largest health systems in the nation (by employees):

  • What channels and topics are most effective for reaching audiences
  • How to bridge social media with HIPAA and Joint Commission standards
  • Ways to measure and benchmark your organization’s progress

See the archived webinar for an exclusive look at how you could be propelling your healthcare organization’s social prowess.

***

Check out Fathom’s white paper on Healthcare SEM. Learn the basics of PPC, common challenges hospitals face, and strategies for increasing ROI.

Healthcare SEM

*Webbed Marketing is a wholly owned subsidiary of Fathom.

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About Paul Richlovsky

Paul brings a writing and teaching background to his marketing career, where he's been happily active since 2006. After spending many years serving clients as a Web copywriter, he currently leads Fathom's internal content strategy in collaboration with the sales & marketing staff and many others. He also serves as editorial director of Fathom's website and blog and has written/edited multiple guides on digital marketing, including on the topics of healthcare, higher education and marketing automation. He previously was lead blogger and managing editor for YouShouldGoToSchool, a resource for individuals interested in career-focused education. With a BA in English from the College of Wooster, he is also the author of a collection of poetry, "Under the Lunar Neon." He is particularly interested in usability, readability, ballroom dancing (crazy about bachata), racquet sports, and romping with his niece/nephews.

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