Using Social Media in the Healthcare Industry: Fathom That, Episode 7

Welcome to another Thursday edition of Fathom That?! This week, Healthy Business Development Manager, Kathryn Eyring, provides us with some insights on social media for health-related companies.

It is always important to have a strategy before diving into social media. To help with this strategy, Kathryn shares some statistics on how people are interacting on their social networks when it comes to their healthcare, and what they are looking for from their healthcare providers. Check out what she has to say!

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And don’t forget to tune in next Thursday for another episode of Fathom That?!, when Matt Keough will continue our social media discussions by focusing on the manufacturing industry.


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Check out Fathom’s white paper on Healthcare SEM. Learn the basics of PPC, common challenges hospitals face, and strategies for increasing ROI.

Healthcare SEM

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