Using Social Media in the Healthcare Industry: Fathom That, Episode 7

Welcome to another Thursday edition of Fathom That?! This week, Healthy Business Development Manager, Kathryn Eyring, provides us with some insights on social media for health-related companies.

It is always important to have a strategy before diving into social media. To help with this strategy, Kathryn shares some statistics on how people are interacting on their social networks when it comes to their healthcare, and what they are looking for from their healthcare providers. Check out what she has to say!

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And don’t forget to tune in next Thursday for another episode of Fathom That?!, when Matt Keough will continue our social media discussions by focusing on the manufacturing industry.


If you really like our face-to-face advice, subscribe to the podcast to get new episodes on demand. All you need is to open our standard RSS feed in any feed reader or use the iTunes link for easy desktop viewing or on-the-go syncing to your iPhone, iPad or video-ready iPod.


Check out Fathom’s white paper on Healthcare SEM. Learn the basics of PPC, common challenges hospitals face, and strategies for increasing ROI.

Healthcare SEM

About Abigail Birmingham

Abigail Birmingham is a Creative Leader for Fathom's education team specializing in video production, creative design, and content strategy. She is passionate about helping clients tell a great story and engage with their audience. She is a strong believer in the power of captivating and creative content as a driving force in an effective marketing strategy.

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