With Valentine’s Day quickly approaching and the New Year finally at a lull, what better time than now to focus on loving your customers? Now that 2015 game plans and budgets are finally behind us, February should be a time to dedicate towards slowing down and really focusing on appreciating your customers.
You can learn a lot about your business through the eyes of your customers. Utilizing social media is one way that will help you build personal relationships with them. Here are several ways in which social media can not only help you love your customers, but get them to love you back.
1. Create meaningful and lasting relationships
Interesting content is one of the top three reasons why people follow brands on social media. Generate more followers on Twitter or likes to your Facebook page by simply putting out engaging content that sparks the interests to your customers on a regular basis. Focus on creating posts or content that relates to your customers even if it may not directly reflect information about your industry, product, or service. Create posts with open ended questions that allow for conversations and engagements or find a topic that resonates with your audience. Here are a couple of examples of engaging posts that created interactions and relationships with customers.
2. Listen to your customers
Check your comments on Facebook and your Twitter mentions. What are customers saying about your brand, product, or service? Frequently reply to their questions or feedback and stay on top of their conversations when applicable. This can help build trust and prove to your customers that are listening and care about what they say. As Bill Gates once said, “your most unhappy customers are your greatest source of learning”.
3. Celebrate your customers
Give them the chance to share their stories on social media, and, share them back! Ultimately, we hope our customers share our content but on the contrary, if someone calls out your brand in a tweet, retweet them. If someone shares a helpful tip or interesting information that you think your followers would benefit from, share it on Facebook and mention them in the comment.
Another good example of story sharing is Honda. Honda fans have been sharing hundreds of pictures, stories, and videos showing their love of Honda since their Facebook page was created back in 2009. In return, Honda celebrated its 1 million fan mark by showing personalized love back to its fans.
To celebrate customers even more, you can create special rewards or discounts exclusively for your followers and use hashtags to keep them interacted. These promotions can also help you build more followers.
4. Thank them
Let your customers know how important they are and how much you appreciate them. A simple post thanking them on Facebook or wishing them a good weekend on a Friday will go a long way in your customers’ eyes. Go out of your way to show your appreciation each month.
We can all get caught up in our own interests and business needs that we often don’t truly celebrate our customers. They are, in fact, the reason why we are able to drive ROI. It is important in this day and age to generate meaningful and lasting relationships with our customers. Not only will it keep them coming back and loyal to your brand, but it will also open new doors to customers.
Read on to learn more about increasing brand awareness with social media.
You might also like Fathom’s essential guide to tradeshow marketing.