Social Media—Taking Over the Web One Household at a Time

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A lot of us like to do it. We do it in our cars. We do it in bars. We do it on the couch, and we even do it at work. What is “it?” Well, “it” refers to using social media sites.

Many of us have been bitten by the social media bug. We tweet and retweet, like and unlike, dig, post and share around the clock. Social media sites allow us to stay in touch with family and friends. They also allow us to make new connections with people around the corner, or around the globe.

So are social media sites taking over the Web?

A recent article by social media strategy consultant Amy Porterfield entitled, “22% of Online Time Spent With Social Media”, points out that “in the last year, the number of social media users has continued to climb at record speed and the audience demographics have widened.”* Porterfield came to this conclusion based off of a recent Nielson study about Internet and social media usage. The study showed that just in the month of May, Internet users spent an average of 6 hours, 13 minutes on social networking sites. The average time last year was just 3 hours, 31 minutes.

The study also found that:

  • 75% of all active U.S. Internet households visited a social networking site in May 2010.  A month earlier, the global number was 74%.
  • 22% of the time spent online is attributed to social networking sites.
  • 20% of U.S. adults online publish or own a blog.
  • 55% have at least one or more social networking profiles

These numbers help prove that social media sites shouldn’t be taken for granted. If you’ve been ignoring these sites, Fathom can help your company utilize major social media outlets to increase your visibility on the Web. Contact us today to learn more about our social media services.


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