Social Media Insights In 3 Minutes Or Less: Politwoops, LinkedIn’s Most Engaged Members & More

social media insights

Welcome to the first edition of Social Media Insights In 3 Minutes Or Less, a short and sweet three minute (or less) read of the latest news in social media.

This Week’s Social Media Insights

Twitter Is Considering A 10,000-Character Limit For Tweets

Re/ recently reported that (according to their sources) Twitter is building a new feature where users will be able to tweet beyond the classic 140-character limit. Twitter is currently testing this feature by having tweets appear the same way they do now with some sort of added option to click and expand the tweet beyond the 140-characters. As this represents a valiant effort to attract new users—this change could also lead marketers to reevaluate their Twitter strategy, lower audience engagement and create spamming issues.  A friend recently mentioned, “Will this be the new AOL chat?” Well, we sure hope not.

Twitter Is Bringing Back Politwoops, An Archive Of Politicians’ Deleted Tweets

According to Reuters, an archive of deleted (and sometimes embarrassing) tweets will be resurfacing just in time for the U.S. presidential primaries and caucuses. While the resurgence of the Politwoops tool may be useful for some audiences, it could come as a slight setback for politicians hoping to avoid airing some of their dirt-laundered statements that may have gone public. The communications director for the Sunlight Foundation, developer of the online tool, went on to mention,

“Politwoops is an important tool for holding our public officials, including candidates and elected or appointed public officials, accountable for the statements they make, and we’re glad that we’ve been able to reach an agreement with Twitter to bring it back online both in the U.S. and internationally.”

Facebook Provides Secret Chat Software Development Kits (SDK) To Select Developers For Virtual Messenger Bots

Facebook has begun allowing third-party developers (unannounced) access to a new development tools kit that allows them to build their very own Messenger bots. These bots enable developers to create interactive experiences that will auto-respond to users, return images, manage payments, deliver information and even provide location services.  The new SDK, inspired by two of Asia’s popular chat services (China’s) WeChat and Japan’s Line, the model could eventually be extended to support official brand accounts. The hope is that this new development will help support other brands to create bots that will facilitate user requests, while keeping costs and maintenance of the bots to a minimum.

One Of LinkedIn’s Most Engaged Members Is Military Veterans

LinkedIn’s Veteran Programs Manager, Greg Call, recently published a blog surrounding a very interesting fact about one of LinkedIn’s most engaged demographic: military veterans. The Veteran Program Management role within LinkedIn takes a look into how they can be a part of the support system for veterans. Call mentions,

“We currently have 2 million+ self-identified U.S. military and veteran members on LinkedIn and this member base is growing at roughly 300,000 members annually. When we analyze how military and veteran members interact with the Economic Graph, some interesting data points begin to surface:

For example, military and veteran members have, on average, 14% more connections than non-veteran members, meaning the military and veteran community is arguably ‘out networking’ non-vets.”

Greg also finds that military veterans are the most active within LinkedIn Groups. At the end of the day, U.S. military and veteran LinkedIn members are power users. Perhaps businesses and marketers can now use this new information to craft more strategic LinkedIn strategies while keeping our military veterans in mind.

And, that’s it—cheers to the first Social Media Insights In 3 Minutes Or Less! Check back next week for more of the latest social media news. In the meantime, if you’re interested in receiving social media updates straight to your inbox—let us know!

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