Social Media Image Size Cheat Sheet

Social Media Image Size Cheat Sheet

In 2016, resolve to make your social media image content a little more organized! Since each network has different requirements for an optimal size image, posting an image across all networks is not as easy as it sounds. Not to worry! I have created a social media image size cheat sheet that you can bookmark and refer to throughout the year.

 

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Facebook

1.Facebook Cover Photo: 851 x 315 pixels

  • Displays at 851 x 315 pixels on desktop and 640 x 360 pixels on smartphones.

2. Facebook Profile Picture: 180 x 180 pixels

  • Photo will appear on page as 160 x 160 pixels on desktop, 140 x 140 on smartphones, and 50 x 50 on most feature phones.
  • Photo thumbnail will appear throughout Facebook at 32 x 32 pixels.

3. Shared newsfeed image: 1200 x 630 pixels

  • Will appear in feed at a max width of 470 pixels (will scale to a max of 1:1).
  • Will appear on page at a max width of 504 pixels (will scale to a max of 1:1).

4. Shared newsfeed link image: 1200 x 630 pixels

  • Square Photo: Minimum 154 x 154px in feed.
  • Square Photo: Minimum 116 x 116 on page.
  • Rectangular Photo: Minimum 470 x 246 pixels in feed.
  • Rectangular Photo: Minimum 484 x 252 on page.
  • Tip: Facebook will scale photos under the minimum dimensions so increase image resolution at the same scale as the minimum size.

5. Highlighted Image: 1,200 x 717 pixels

  • Will appear on your page at 843 x 504 pixels.
  • Tip: choose a higher resolution at that scale for better quality.

6. Facebook Newsfeed Ads: See the chart below for recommended sizes (Note: Images in carousel format ads, regardless of objective, are recommended to be 600 x 600 pixels in size). For more design guidelines, visit the Facebook Ads Guide.

FB Newfeed Ad Sizes

 

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Twitter

1. Profile Photo – 400 x 400 (Displays 200 x 200)

  • Maximum file size 2 MB.
  • JPG, GIF, or PNG.

2. Header Photo: 1,500 x 500

  • Maximum file size of 5 MB.
  • JPG, GIF, or PNG.

3. In-Stream Photo: Minimum 440 x 220 (2:1 Ratio)

  • Users may tweet up to 4 images at once.
  • Appears in stream collapsed at 506 x 253 pixels on desktop.
  • Maximum file size of 5 MB for photos, and 3 MB for animated GIFs.

 

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Instagram

1. Profile photo: 110 x 110

2. Square photo: make sure to maintain an aspect ratio of 1:1.

3. Photo Thumbnails: 161 x 161

  • Photo Size: 1080 x 1080
  • Instagram still scales these photos down to 612 x 612 pixels.
  • Appear in feed at 510 x 510 pixels.
  • Smaller featured header images appear as 204 x 204 pixels, and larger featured header images appear as 409 x 409 pixels.

 

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Pinterest

1. Profile Picture: 165 x 165

  • Appears at 32 x 32 pixels on the rest of Pinterest.
  • Maximum 10 MB.
  • Supports JPG and PNG for profile pictures.

2. Pinned images: Pinterest puts a limit on the width of the image but not the length. However, remember here that larger images result in higher engagement. See other guidelines below:

  • Pins on main page and on a board appear as 236 pixels (height is scaled).
  • It’s recommended to use an image aspect ratio of 2:3 to 1:3.5
  • Expanded pins have a minimum width 600 pixels (height is scaled).

3. Board Display: 222 x 150 pixels (large thumbnail), 55 x 55 (smaller thumbnail)

 

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Google+

1. Profile Picture: 250 x 250 pixels

  • Maximum file size 100 MB.
  • Maximum dimensions not listed – though I was able to upload a photo at 5,200 x 5,300 pixels.
  • JPG, GIF or PNG.

2. Cover Image: 1,080 x 608 pixels

3. Shared Image – 497 x 373 (displays as)

  • Appears in home stream and on page at a width of 426 pixels (height is scaled).
  • Minimum width of 497 pixels (will scale the height for you).
  • Maximum upload 2,048 x 2,048 pixels.

4. Shared Link – 150 x 150 (Thumbnail)

5. Shared Video – Width of 496 Pixels

  • Shows in the feed and on page as 497 x 279 pixels.

 

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LinkedIn

1. Profile Picture: 400 x 400

  • Minimum 200 x 200 pixels.
  • 10mb maximum file size.
  • JPG, GIF or PNG files only.

2. Personal Background Image: Between 1000 x 425 and 4,000 x 4,000

  • Recommended between 1000 x 425 and 4,000 x 4,000 pixels.
  • Maximum size 4MB.
  • JPG, PNG or GIF files only.

3. Banner Image for Brand (Company) Pages: 646 x 220 (Minimum)

  • Maximum 2 MB.
  • Landscape Layout.
  • PNG, JPG or GIF.

4. Standard Logo: 100 x 60 pixels

5. Career Cover Photo/ Hero Image: 974 x 300 pixels

 

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YouTube

1. Channel Cover Photo:  2,560 x 1,440

2. Display sizes across networks:

  • Tablet display: 1,855 x 423.
  • Mobile display: 1,546 x 423.
  • TV display: 2,560 x 1,440.
  • Desktop: 2,560 x 423 (1,546 x 423 pixels are always visible);Flexible Area (may be visible): 507 pixels to the left and 507 pixels to the right of the safe area.

3. General video guidelines:

  • Videos must maintain a 16:9 aspect ratio.
  • In order to qualify as full HD, your dimensions must be at least 1,280 x 720 pixels.

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