Social Media Benchmarks for Health Systems

How do the 15 top-ranked health systems use social media for marketing purposes? What can your health system learn about marketing from those that have been singled out by Truven Health Analytics for healthcare quality?

The guide will illustrate:

  • The correlation between health system size and engagement rate.
  • How to determine ideal yet realistic benchmarks for social media engagement.
  • Specific engagement benchmarks for Facebook and Twitter.
  • How to make use of the underused LinkedIn, Instagram and Pinterest.

Social Media & The Top 15 Health Systems

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