No-Cost Marketing with Yelp

Yelp is a website with local business listings where users have the ability to search for businesses and review and recommend them. The site boasts over 50 million unique monthly visitors, so it provides a huge opportunity for business owners. Ensuring that your business’ page on the site is updated and complete will take little time and can provide you with no-cost marketing benefits.

Claiming your business’ location on Yelp is simple! Search for your business, and claim it by scrolling to the bottom of the page and clicking “Claim This Business.” By claiming your business, you can monitor how people view your page, update the information on the page and privately message customers.

Yelp will need to confirm you are the business owner, so you will receive an automated phone call to your business’ number, which will give you a code to enter on your computer screen. This will ensure that you have the authority to claim the business.

Once you have claimed your business, offering deals or specials is a great way to get potential customers in to your business. It will also help you measure the effectiveness of your listing on Yelp. You can offer potential customers a percentage off if they tell you they found you on Yelp. You can also offer frequent customers deals and incentives for checking in to your business.

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