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Kurt Krejny on SMX Panel: Boosting Business with Twitter

By | November 23, 2011

Fathom’s Kurt Krejny will be speaking at the SMX Social Media Marketing 2011 conference in Scottsdale, Arizona (read the news release). He will share the stage on December 5th with 2 other¬†speakers for the “Boosting Business With Twitter Marketing” panel, moderated by Search Engine Land’s Elisabeth Osmeloski. The two-day Search Marketing Expo conference takes places December 5-6th, with single-day and full registrations available, plus group packages and discounts for advance purchases made by December 4th.

Kurt promises to present:

  • a list of the best free and paid Twitter tools
  • practical processes for a rigorous analysis of Twitter followers
  • how to map out a revised content strategy for results that matter
  • the most effective ways to connect with various segments of ¬†Twitter followers
  • real report examples

If you’re not sure whether you should attend, be sure to read Chris Sherman’s instructive “Why SMX Social Media Marketing Is A Must-Attend Event.” Afterwards, if you need help convincing your boss, you can download SMX’s handy hard copies of CFO-friendly itemized costs and return-on-investment arguments.

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About Paul Richlovsky

Paul brings a writing and teaching background to his marketing career, where he's been happily active since 2006. After spending his early years serving clients as a Web copywriter and account manager, he currently leads Fathom's own content strategy in collaboration with sales, marketing and others across the company. He is an enthusiastic marketing automation practitioner and active member of the Cleveland Marketo User Group. He also serves as editorial director of Fathom's website and blog and has written/edited multiple guides on marketing, including for audiences in healthcare, higher education, financial services, retail and manufacturing. He previously was lead blogger and managing editor for, a resource for individuals interested in career-focused education. With a BA in English from the College of Wooster, he is also the author of a collection of poetry, "Under the Lunar Neon." He is particularly interested in usability, readability, ballroom dancing, bachata, racquet sports, and romping with his niece and nephews.


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