Everyone has heard of the KISS method. While the letters can sometimes stand for a variety of things, it is some of the best advice you ever receive. Keep it short and sweet. This principle can be adapted to fit almost any circumstance. When you over-think things, it can get you into trouble.
I bet you never thought of incorporating the KISS method into your social media posts, but maybe you should start. Many social media outlets, especially Twitter, emphasize the idea of keeping your ideas short and sweet. There may just be a good reason.
Facebook– People will scroll right past long Facebook updates. While someone may be interested in what you have to say, they don’t want to have to search through long-winded messages to find your point. In most cases, the point of your update can be summed up in a few short sentences.
Twitter – The shorter the tweet, the better. Shorter tweets make it easier for a person to retweet your post. The whole point of Twitter is to get your point across as succinctly as possible. Try your best to follow that idea.
Blogs– Many successful bloggers find that following the idea of KISS can improve the readership of their posts. By writing a focused blog that dives right into the content, readers can get the information they are after without having to navigate through mounds of excess information.
Videos – While in 2011 Youtube eliminated all restrictions on video length, it doesn’t mean you have to make a video as long as you possibly can. Viewers will not have the attention span to watch a 15 or 20 minute video on your product or service. Keep it simple and just give them the valuable information they actually need. Challenge yourself to limit your videos to a maximum of around four to five minutes, you will find it can help you target your focus more accurately.
I am not trying to say that well-written content doesn’t have a place in social media, but in most instances, what you are trying to say can be summed up in a few short sentences. In an age of instant gratification, people are looking to absorb as much information as they can in the shortest amount of time. Make it easy for them by keeping it simple and sticking to your point. Your reader will appreciate it.
*Image provided by terren in Virginiaon Flickr