Just in Time for the Holidays…

Yahoo! has recently closed down its site explorer, leaving it more time to focus on upgrading shopping and recipe search results for the holidays.

The goal of these improvements for Yahoo! search results is to create a more dynamic searching experience for users. This will make it easier for searchers to find relevant recipes and shopping results directly through Yahoo! search.

The new recipe-related content added to Yahoo! search results includes a slider with the top-rated recipes from AllRecipes.com and other related sources. It also includes a filter that allows searchers to browse by a specific ingredient option and share their favorite recipes on Facebook and other social media channels. Yahoo! even allows users to quickly scan recipes to view the ingredients in a recipe and the amount of time it takes to make them.

The new Yahoo! shopping-related searches are similar to the recipe search changes. The company kept its shopping tab at the top of the search results, but it also added a similar slider that shows products related to your search. This function allows you to comparison-shop and filter based on specific aspects of the item you searched.

Available now, the new search functions in Yahoo! should make it easier for users to shop for holiday purchases and holiday recipes. This season, Yahoo! may offer a more user-friendly experience for shoppers.

About Angela Verlei

Angela Verlei is a Senior Content Strategist at Fathom, and has been working as a copywriter with the company for more than three years. She is a graduate of Baldwin-Wallace College, and her experience leans toward the creative side of content creation, SEO and marketing. These skills have steered her to become the lead e-commerce and retail writer at Fathom. Angela specializes in guiding the creation and delivery of cohesive and creative content strategies to exceed client goals. Outside of the office, Angela enjoys using baking and scrapbooking as an outlet for her creativity.

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