Internet Marketing 2011 Trends: Geo-Location Marketing

Is it a game, a marketing strategy or both? No matter what it is, FourSquare is rising in the ranks as a popular social media outlet and marketing tool. Many restaurants and retail stores are using this and other geo-location services through Facebook, Gowalla, etc. to dramatically increase sales, while others are counting these location-marketing attempts a flop. What is the secret to success, and should you be paying attention?

About Fathom Team Member

One Comment

Leave a Reply