How to Claim a Vanity URL for Your Google+ Profile

Chances are, if you have a Google+ profile, the URL looks like something this: This URL doesn’t identify at all with your brand, and it’s certainly not optimized.  If you browse Google +, you’ll notice that many “larger” brands have vanity URLs for their Google + profiles.  However, if you search Google for instructions on making this happen, you’ll find that (up until this blog post) there has not been an easy-to-find, straightforward answer documented.

Below is your straightforward answer, and the good news is that claiming a vanity Google + URL is actually very easy to accomplish:

Here are the steps involved:

  1. Check your Google+ profile. If the URL is gibberish and full of numbers, proceed to step #2
  2. Identify what you want the vanity URL to be – consider including your brand name or your top keywords that best describe your products or services.
  3. Contact your Google Rep. If you do not have one, contact the tech support. They can push it through (1-866-2-GOOGLE, prompt #6).
  4. The submission and approval process can take up-to 3 days.
  5. Instructions on claiming the new URL, and when to know it is ready to claim, can be found here:

Here’s a Bonus and BIGGER WIN: two days after we secured a vanity Google+ URL for Life Line Screening, we noticed that Google+ content began showing up on the right side of the SERPs (see image below).  This is great real estate and a win that came at no cost and in very little time.















It’s definitely worth taking the time to reach out to a Google representative about claiming a vanity URL for your Google+ profile. Not everyone is guaranteed a URL, but if you’re approved, this could result in a quick, sustainable win that could provide higher visibility in the SERPs and more engagement with your Google+ profile.

*Disclaimer: The Life Line Screening Google+ profile is a verified account. If you have not gone through this process, it might help your case. Read Google’s guidelines for more information or ask a Google rep.

About Jonathan Pogact

Jonathan Pogact is a director of enterprise solutions at Fathom. He has 12 years of experience in developing higher-education marketing and recruitment strategies leveraging traditional and digital marketing channels. Jonathan has been published in DM News, Target Magazine, Multi-Channel Merchant and has served on numerous boards, including The Direct Marketing Association (DMA), The Direct Marketing Club of NY, and the Hudson Valley Direct Marketing Association. In 2008, he was recognized by DM News as #5 on their list of “Top 30 under 30” in DM/Interactive Marketing.


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