Chances are, if you have a Google+ profile, the URL looks like something this: https://plus.google.com/105943842081170260233/posts. This URL doesn’t identify at all with your brand, and it’s certainly not optimized. If you browse Google +, you’ll notice that many “larger” brands have vanity URLs for their Google + profiles. However, if you search Google for instructions on making this happen, you’ll find that (up until this blog post) there has not been an easy-to-find, straightforward answer documented.
Below is your straightforward answer, and the good news is that claiming a vanity Google + URL is actually very easy to accomplish:
Here are the steps involved:
- Check your Google+ profile. If the URL is gibberish and full of numbers, proceed to step #2
- Identify what you want the vanity URL to be – consider including your brand name or your top keywords that best describe your products or services.
- Contact your Google Rep. If you do not have one, contact the tech support. They can push it through (1-866-2-GOOGLE, prompt #6).
- The submission and approval process can take up-to 3 days.
- Instructions on claiming the new URL, and when to know it is ready to claim, can be found here: http://support.google.com/plus/answer/2716471
Here’s a Bonus and BIGGER WIN: two days after we secured a vanity Google+ URL for Life Line Screening, we noticed that Google+ content began showing up on the right side of the SERPs (see image below). This is great real estate and a win that came at no cost and in very little time.
It’s definitely worth taking the time to reach out to a Google representative about claiming a vanity URL for your Google+ profile. Not everyone is guaranteed a URL, but if you’re approved, this could result in a quick, sustainable win that could provide higher visibility in the SERPs and more engagement with your Google+ profile.
*Disclaimer: The Life Line Screening Google+ profile is a verified account. If you have not gone through this process, it might help your case. Read Google’s guidelines for more information or ask a Google rep.