When the holiday shopping season is short, use the pre-holiday time to prepare well. Consumer brand marketers don’t need to be told the holidays are a crazy time, but they’re easier to manage with a solid plan.

Conquer the holidays with the peace of mind that comes from foresight and strategy. Download the 23-pg. 2015 version of our B2C marketer’s guide to surviving the season, featuring 5 winning approaches in Santa’s marketing bag.

You will learn about:

  • Content and SEO that sells.
  • Paid media: Mobile, remarketing, Google Shopping and Yahoo Gemini.
  • Important dates/milestones for holiday marketing calendars.
  • 15 holiday-specific email tips for enhancing subscriptions, loyalty and sales.
  • Increasing overall conversions with testing and clean data.

Get the Holiday Handbook

About Ashley Long

Ashely Long is Manager of Digital Advertising for Fathom's consumer brands team. She has over 6 years of experience in digital marketing and specializes in paid search for enterprise e-commerce and retail accounts. She enjoys problem solving and working with clients to not only meet, but exceed their goals. Outside the office, Ashley enjoys scrapbooking, watching movies, and spending time with family and friends.

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