Fathom Social Media Update

Welcome to the Fathom Bi-Weekly social media update to help you stay up-to-date on the latest changes happening in the world of social media. Happy reading!

Update #1: Fresh Look for Pins on Pinterest: Rich Pins and Confirmed Websites Update

Pinterest has been pushing Rich Pins for a while. Now, when you tap a Rich Pin, you’ll see “Make it” and “Read it” buttons (depending on the type of content). All other Pins will have a “Visit” button.

If you have a confirmed website on Pinterest, your  logo (or any other image you’ve set as your profile picture) will now show up on all Pins that came from your site, helping to make your pins more branded.

Read the blog post from Pinterest here: https://business.pinterest.com/en/blog/fresh-look-pins


Update #2: Instagram Update: Explore and Search

2 new updates for Instagram: the all-new Explore page, with trending tags and places, and more powerful search that makes it easier to find the people, places, and tags you’re looking for. See the example for Yosemite National Park below.

“The all-new Explore page, with trending Tags and Places, and more powerful search that makes it easier to find the people, places, and tags you’re looking for.”

Read the blog post from Instagram: http://blog.instagram.com/post/122260662827/150623-search-and-explore


Update #3: SnapChat Video Ads

Snapchat has rolled out native video ads, called 3v. Evan Spiegel, Co-Founder and CEO of SnapChat explained how Snapchat’s full-screen ads slot between its content while Facebook and YouTube’s are either annoying pre-rolls or only fill part of the screen.

More information here: https://www.snapchat.com/ads

About Jordan Flinn

Jordan Flinn is a Sr. Manager of Social Media Marketing for Fathom specializing in all things social media and online PR for healthcare accounts. She is a graduate of the University of Cincinnati, but was born and raised in Columbus and happy to be back. During the day, you can find Jordan working on creative social media strategies, content optimization/writing, or doing online research. She enjoys problem-solving and staying up to date on the best practices in PR and social media. Outside of the office, she enjoys spending time with her dog, Louie!

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