Welcome to the Fathom Bi-Weekly social media update to help you stay up-to-date on the latest changes happening in the world of social media. Happy reading!
Update #1: Facebook’s new “one-pixel solution”
This new update from Facebook makes it easier for marketers to monitor and measure conversions from Facebook. Check out the 3 new features listed below.
- Conversion tracking.See how successful your ad is by seeing what happened as a direct result of your ad.
- Automatically bid for conversions after you set up your pixel.
- Remarket to everyone who visits your site, or just to people who visit specific pages or take specific actions.
For more information, visit: http://www.socialmediaexaminer.com/facebook-conversion-pixel-changes/
Update #2: Redesigned Google+
Looks like Google+ is making a coming back (or trying, at least). Google has recently introduced a fully redesigned Google+. This new update puts the focus on communities and collections.
“Today, we’re starting to introduce a fully redesigned Google+ that puts Communities and Collections front and center. Now focused around interests, the new Google+ is much simpler. And it’s more mobile-friendly—we’ve rebuilt it across web, Android and iOS so that you’ll have a fast and consistent experience whether you are on a big screen or small one. You’ll need to opt-in to this new version of Google+ on the web to see the changes—check out our Google+ post for more on how to give it a try” said Google.
For more information, visit: https://googleblog.blogspot.com/2015/11/introducing-new-google.html
Update #3: Bitly Campaigns
Bitly has rolled out a new feature, Campaigns, which features a dashboard that displays how each channel is performing during every campaign. All you have to do is add Bitlinks to each promotion and you can start tracking clicks and social shares by individual channels.
Bitly Campaigns takes all the Bitlinks you’re already using and lets you build a dashboard that displays the performance of every link. So if you’re already using Bitlinks to measure and share, this can help you take your campaign to the next step.
For more information, visit: http://blog.bitly.com/post/133402429600/bitly-campaigns-omnichannel-marketing-just-got