Fathom Social Media Update

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Welcome to the Fathom Bi-Weekly social media update to help you stay up-to-date on the latest changes happening in the world of social media. Happy reading!

 

Update #1: Facebook Lessens Impact of “Hide” Button in News Feed

It’s safe to assume that most of us have pressed the “hide” button once or twice when we see something we don’t like on Facebook. Pressing this button is a strong indicator in what doesn’t show up in your News Feed, but Facebook’s recent update changes this for a small group of people – people who “hide” almost everything. Facebook said these users end up missing out on content they are actually interested in as a result of pressing “hide” so often. For this small group of people, Facebook won’t take “hide” into account as strongly as before.

So, what does this mean for brands? Since the affected users will start to see more in their News Feeds, they may press the“hide” button more often. Page admins may notice an increase in hidden stories within Insights, but otherwise Facebook doesn’t think this update will have a significant impact on brands.

Read the blog post from Facebook here: https://newsroom.fb.com/news/2015/07/news-feed-fyi-a-better-understanding-of-hide/

 

Update #2: Instagram Opens Up Ad API Partner Program

Earlier this week, Instagram opened up their ad platform to a range of experienced Facebook marketers including Hootsuite, Kenshoo, Brand Networks, Salesforce Marketing Cloud, Unified, SocialCode, 4C, Nanigans and Ampush. This is just the first round of companies – the process will soon be open to more partners.

The integration gives marketers a single platform for buying and managing campaigns. For the first time, marketers will be able to buy Instagram ads and plan their marketing in a more strategic way, as well as utilize the same advanced targeting tools as Facebook.

Read the full article here: http://www.businessinsider.com/instagram-switches-on-ads-api-2015-8

 

Update #3: Facebook Updates Messaging Tools for Pages

Facebook’s recent update will have a major (but positive) impact on Pages. In the coming weeks, businesses will be able to respond to public customer complaints and questions through private messages. To improve efficiency and avoid repetitive questions, the private thread between the Page admin and the customer will include a link to the original comment.

The update also includes new admin messaging tools to help businesses manage what will likely be increased customer service demands. This new feature allows admins to create and save boilerplate messages to quickly answer frequently asked questions.

In addition, Facebook users will be able to identify if a Page is very responsive to private messages just by looking viewing their profile. Pages that respond to 90% of messages and have a median response time of less than five minutes will receive a “Very responsive to messages” badge on their Page. This data will be based on the past seven days and will be available for admins to view within Insights. Note that if a Page does not meet these standards, users won’t see a badge at all.

The last feature to this update? Local awareness ads can include a “Send Message” call-to-action button so users can send a private message to the business. When Pages receive an incoming message, it will also include an attachment showing the ad the user is inquiring about. To start using the “Send Message” button, create a new local awareness ad and select “Send Message” in the call-to-action field.

Read the blog post from Facebook here: https://www.facebook.com/business/news/pages-messaging-updates

Hallie Pendergast

About Hallie Pendergast

Hallie Pendergast is a Digital Content Specialist for Fathom specializing in social media and online market research for healthcare accounts. She graduated from Kent State University with a Bachelor's degree in Public Relations and a minor in Marketing, but was born and raised in Columbus. During the day, you can find Hallie working on creative social media strategies, content optimization/writing, or doing online research. Outside of the office, she enjoys spending time with her dog, Lady! 

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