You can’t engage with your Facebook fans if they can’t see your posts.
In a webinar yesterday, Fathom’s Bill Balderaz outlined the recent changes to Facebook’s EdgeRank and presented some strategies for staying in front of your fans’ news feeds. If you are concerned that your brand is getting lost in the stream of endless Facebook posts (and you should be), then check out the presentation to determine:
- The 4 factors affecting your brand’s ability to communicate on Facebook
- The assumptions behind the EdgeRank algorithm
- How to diversify your Facebook content
- Creative ways to use visuals, targeting and cross-promotion to increase brand engagement
Again, you can’t connect with fans if your content gets buried in the feed behind better stuff. Don’t lose your edge on Facebook!