Deciphering Facebook’s EdgeRank

You can’t engage with your Facebook fans if they can’t see your posts.

In a webinar yesterday, Fathom’s Bill Balderaz outlined the recent changes to Facebook’s EdgeRank and presented some strategies for staying in front of your fans’ news feeds. If you are concerned that your brand is getting lost in the stream of endless Facebook posts (and you should be), then check out the presentation to determine:

  • The 4 factors affecting your brand’s ability to communicate on Facebook
  • The assumptions behind the EdgeRank algorithm
  • How to diversify your Facebook content
  • Creative ways to use visuals, targeting and cross-promotion to increase brand engagement

Again, you can’t connect with fans if your content gets buried in the feed behind better stuff. Don’t lose your edge on Facebook!

About Paul Richlovsky

Paul purposefully merges a creative writing and teaching background with his decade-long marketing career. He advises clients on content strategy, editorial direction and PR/distribution. He is a perpetual critical thinker who has written/edited hundreds of blog posts and multiple long-form marketing guides, including those aimed at audiences as varied as healthcare, higher education, financial services, B2C brands and manufacturing. With a BA in English from the College of Wooster, he is also the author of a collection of poetry, "Under the Lunar Neon."He gets really excited about the science of elite performance, usability, brand voice, headlines, digital governance, ballroom dancing, bachata, racquet sports, and romping with his niece and nephews.

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