Consumer Brand SEO Pulse: 5.7.15

Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. How do people search? How does it differ from mobile to desktop? How can you optimize for it? Keep reading to find out!

“​Local Search Marketers: 83% Of SEOs Believe Focusing On Reviews Delivers Good ROI”

It’s widely believed that having reviews on your site is important. They help with search rankings, which increases visits and improves your brand’s reputation, leading to more conversions.


“Google’s Mobile Friendly Algorithm a Week Later: Was It Really Mobilegeddon?”

We gave the mobile algorithm time to roll out completely, and what did we see? Webmasters say, “Not much.” Though there have been a few “winners” and “losers,” most sites aren’t seeing too much movement.

“Study: Searchers Use Question Formats 27% Of The Time”

Understanding how your audience searches means you can optimize for the right terms! Make sure you know how to write your copy so you don’t miss important traffic!

question queries

“Do Social Media and SEO Impact Google Rankings?”

Users search differently on mobile, so it makes sense that they’d read differently too. Make sure you’re writing copy to capture the shorter attention span of mobile searchers.

“When Disavowing Links At The Domain Level, Don’t Let Your Machete Turn Into A Guillotine”

Disavowing links shouldn’t always be your first action. Use these tips to help keep you from going disavow-crazy!


So, what should you take away? It’s important to have a review strategy, especially since local and mobile optimization go hand-in-hand. Make sure to write copy designed for your audience so the right people find you and don’t jump to a disavow when dealing with suspicious links. That concludes your weekly pulse. Thanks for connecting with us!

About Jenna Hedman

Jenna is a proud Kent State University graduate with a degree in Public Relations. She is a Senior Marketing Specialist on Fathom’s Consumer Brands team and specializes in SEO, semantic search and internal linking with a solid background in social media, public relations and offsite SEO. She is devoted to pursuing SEO industry trends, identifying new strategies and implementing them to improve her clients' online presence. Outside the office, Jenna enjoys watching and adding movies to her extensive collection and exploring the Cleveland and Northeast Ohio area.

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