E-commerce trends, tips and questions for improving your brand and business.

Stay informed in the dynamic consumer universe and assess your competitiveness.

Download our 12-pg. guide for:

  • Examples of how leading consumer brand manufacturers (CBMs) like Newell Rubbermaid and Deckers are boosting e-commerce.
  • Mobile and the consumer experience.
  • Conversion rate optimization and the gap in conversion rates between CBMs and the Internet Retailer Top 500 average.
  • E-commerce shopper personas.
  • Multiple checklists to assess your own e-commerce competitiveness.

Consumer Brand Marketer’s Playbook

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